SOURCE: Kirusa


October 22, 2014 13:18 ET

#Kirusa Takes Its Popular Services -- #CelebConnect & #SportsConnect to #IvoryCoast

Partners With #Moov Ivory Coast

NEW PROVIDENCE, NJ and ABIDJAN, IVORY COAST--(Marketwired - Oct 22, 2014) - Kirusa, the leader in voice messaging and social media mobile apps in emerging markets, today announced the launch of its popular services, Celeb Connect and Sports Connect in Ivory Coast, in partnership with Moov. While Celeb Connect service will enable fans to directly connect with their favorite celebrities, Sports Connect service will facilitate Moov subscribers to get updates about their favorite soccer clubs and teams. These services are available across Ivory Coast, to all Moov subscribers, and on both smartphones and feature phones.

Celeb Connect bridges celebrities and fans, adding voice to their interactions. By providing multiple modes of interactions, Celeb Connect augments the quality of conversations between celebrities and their fans.

From Celeb-to-fans and fans-to-Celeb, Celeb Connect provides a seamless flow of messages, and creation of micro blogs. Using the unique voice micro blogging feature of Celeb Connect, celebrities voice their emotions, allowing their fans to hear them, a better option than just reading their text messages on a blog or media outlet. These messages, called Vobolos, are delivered instantly to subscribing fans, creating a "Voice Twitter" like experience. Participating stars include enticing actors and enchanting musicians like John Zaibo Jay Kajeem, Nash, DJ Kejevara and Betika.

Sports Connect service enables subscribers to receive daily soccer updates such as team news, pre and post-match analysis and quotes of team managers as well as players. The bulletins are available in English and French languages. The service, offered in partnership with, includes frequent updates about various European clubs, such as Barcelona, Manchester United, and Chelsea.

Sharing views on the partnership, Isabelle HAJRI, Chief Commercial Officer, Moov Ivory Coast, added, "We are delighted to partner with Kirusa and offer these innovative services on our network. Celeb Connect enables you to move beyond just reading celebrity posts, to hearing updates recorded in their own voice. One can also share posts to Twitter and Facebook, all with a single tap on your mobile phone. Moreover sports connect does not let you miss a single memorable moment from your favorite soccer club. This is incredible!"

Ecstatic with the launch, John Zaibo Jay, added, "I've always had a very special relationship with my fans, and Celeb Connect will help me maintain and build on that connection. It's a simple and easy mobile experience and is designed specifically to make it even easier for public figures to post and interact with fans in their own voice."

Barinderpal Singh Mumick, Vice President, Operations, Kirusa, added, "Kirusa is driven to offer engaging experiences to mobile subscribers. We are excited to partner with Moov Ivory Coast and bring sports and celebrities even closer to their subscribers."

About Moov Ivory Coast

Moov is a part of Etisalat Telecom, is a leading telecom operator in West Africa and Central Africa. Moov relies on a solid foundation to deliver the telephony of tomorrow for every citizen of the countries in which the group operates (Benin, Côte d'Ivoire, Gabon, Niger, Central African Republic and Togo). Moov brings innovative offerings that are based on value-added services taking into account the specificities of each consumer and providing solutions tailored to their expectations.

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About John Zaibo Jay

John Jay Zaïbo is a popular TV host in Côte d'Ivoire best known for its comedy show Du coq à l'âne on the RTI channel. He also owns TAM-TAM TV and General prod.

About Kirusa

Kirusa is the leader in voice messaging and social media mobile apps that enable mobile subscribers to "Have a Voice!" and share their stories with their family and friends across the globe. Kirusa's solutions include InstaVoice®, Celeb Connect™ and Sports Connect™ apps, which are offered in partnership with more than thirty-five mobile carriers in Africa, India, LatAm, and Middle East, as well as via the app stores, and are used monthly by over 80 million mobile users in four continents. Kirusa solutions are built on its patented technology, and its highly reliable and scalable multimodal and cloud platforms, which process over one billion events a month. Kirusa has been recognized as one of top 20 most promising technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in four continents. InstaVoice is a registered trademark of Kirusa, Inc.

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