SOURCE: Kirusa

Kirusa

February 09, 2011 07:05 ET

Kirusa Ties Up With Mobile Content.Com to Offer Mobile Voice Content Services in Ghana

ACCRA, GHANA and NEW PROVIDENCE, NJ--(Marketwire - February 9, 2011) - Kirusa, one of the leading developers of mobile value added services, today announced a joint initiative with Mobile Content.Com Ltd. (MC.C), the leading Ghanaian value-added-service provider. This tie up will enable MC.C to offer their mobile voice content services to cellular operators in Ghana.

With this initiative, subscribers will be able to listen to innovative new voice services on their cellphones, including Songs, Jokes, Religious and Spiritual messages, Sports, News, Horoscopes, Love tips, Helath tips, Movies, Comedy and messages from Celebrities etc., by dialing a short code. Subscribers can use this service from any mobile phone, and will pay for the service on a pay per use basis or on a subscription basis.

Speaking on the partnership, Conrad Nyuur, General Manager of Mobile Content.Com, said, "We are committed to providing exciting new experiences for mobile telephony subscribers. The partnership with Kirusa is an opportunity for subscribers to sample new services which include sending greetings to friends and family through music, listen to jokes from local comedians, seeking religious commune and inspiration, all on the voice platform. The Kirusa platform provides an excellent framework for us to offer such services, with open APIs, and easy integration."

The Kirusa platform is an open platform supporting industry standard VoiceXML, subscription management, and providing integration into all the key elements in the carrier network. The Kirusa platform thus provides a framework for third party application developers and content providers to quickly offer and monetize innovative voice and content services to mobile subscribers. 

Commenting on the occasion, Surinder Singh Anand, Vice President of Product Management at Kirusa, said, "Both Kirusa and Mobile Content.Com share the focus on building substantial value for mobile subscribers. We have complementary products which would ensure novel services and alternatives for subscribers to stay in even closer contact with their loved ones, and we are pleased that Mobile Content.Com has chosen to provide their services on the Kirusa platform."

About Kirusa

Kirusa is one of the leading global developers of Voice SMS based Mobile Value Added Services (MVAS); enabling mobile subscribers to 'reach out' to their family and friends. Kirusa's solutions include the hugely successful Kirusa Voice SMS service, the world's most advanced "Voice SMS" solution that has been selected by more than thirty carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. Kirusa has pioneered a suite of applications that facilitate mobile subscribers to interact through voice, including Call-n-Tweet application which helps update twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications and content services to mobile subscribers. Kirusa has launched a Consumer Corner, an online site for information and resources on Voice based MVAS for mobile subscribers at www.voicesms.kirusa.com. Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables carriers to cost effectively deploy additional revenue generating applications such as messaging, search, information, and entertainment. Kirusa's solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in Bangalore, India. 'Kirusa Voice SMS,' and 'Call-n-Tweet' are trademarks of Kirusa, Inc. For more information, please visit www.kirusa.com.

About Mobile Content.Com Ltd. (MC.C) 

Mobile Content.Com Ltd. (MC.C) is the leading Ghanaian value-added-service provider, the preferred link for music, sports, news, games, health, inspiration etc. on mobile telephony. Our services build a crucial link to entertainment and information for mobile users and MC.C has continuous pioneered lifestyle changing mobile-based products in Ghana and selected West African markets. With the demonstrated leadership role in the development of VAS services on GSM mobile telephony in Ghana, MC.C has powered a range of services, from financial, media, education, religious to sports; ultimately, MCC provides platforms for the 17.5m mobile subscribers in Ghana to use their handsets in vastly enhanced ways. For more information, please visit http://www.mobilecontent.com.gh/

Contact Information

  • Media Contact
    Mobile Content.Com
    Conrad Nyuur
    General Manager, Mobile Content.Com Ltd
    +233244343068
    Email Contact

    Kirusa
    Anju T Makin
    Alchemy Corporate Communications
    Tel: +91 98101 70135
    Email Contact