November 18, 2013 11:00 ET

KISSmetrics Strengthens Management Team With Addition of Chad Malchow as CRO

Company Ramps Up Management Team as Revenue Increases

SAN FRANCISCO, CA--(Marketwired - Nov 18, 2013) -  KISSmetrics, a customer intelligence and analytics platform, announced today the addition of Chad Malchow to its executive team. Malchow, who boasts nearly two decades of experience in sales and client relations, joins the company's growing team as it looks to expand following a $7 million Series B round of funding.

KISSmetrics offers an advanced customer intelligence platform for mid-sized and enterprise businesses that allows them to gather more actionable data from their website and mobile apps . Businesses can then translate this information into opportunities to enhance customer experience and increase revenue.

Malchow is the latest in a series of strategic management hires as the company looks to continue to ramp its growth, including its first acquisition in February of open source security startup SourceNinja. Since its launch in May 2008, the company has raised more than $13 million in funding. 

"We couldn't be more delighted in Chad joining our senior management team, leading our revenue growth and customer success efforts," said KISSmetrics CEO Will Hodgman. "Chad's experience over the past thirteen years at Return Path is strategically spot on for our rapid growth and expansion, domestically and internationally."

In his previous role as Return Path's Vice President of Sales and Client Services - North America, Malchow led the client services division with the goal of building a culture of excellence. Over Chad's 13 year tenure with ReturnPath, revenue grew to $70 million with over 35% year to year growth in the past five years. Chad doubled the sales and customer service team to seventy members and launched a number of customer intelligence services critical to the ensuing growth of the company.

Malchow has also previously held managerial positions with both Hershey's and McLane, a subsidiary of Berkshire Hathaway, Inc.

"I am excited for the opportunity to help KISSmetrics grow as the leader in customer intelligence," Malchow said. "With my years of experience and passion for this space, combined with the great platform Will and team have built, we will enlighten businesses on how they can provide an exceptional experience for all their consumers."

About KISSmetrics
KISSmetrics is a next-generation customer intelligence platform with web and mobile analytics that enables mid-size and enterprise businesses to grow new and existing customer sales via person-centric data. The company was founded in May, 2008 by Neil Patel and Hiten Shah and currently employs 40 people. The company is based in San Francisco and backed by a syndicate of angels and early stage funds. More information on the company and its services can be viewed online at

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