March 15, 2013 15:37 ET

Kisstixx & Dallas Mavericks Team Up to Create Kissing Chemistry at American Airlines Center

Kisstixx Will Be Handing Out Mavericks-Branded Lip Balm Packs to Fans During Two Home Games

DALLAS, TX--(Marketwire - Mar 15, 2013) - What happens when you put together the Dallas Mavericks Dancers, Mavs ManiAACs, and Kisstixx lip balm? Kissing mania!

On Sunday, March 17 and Saturday, March 30, Kisstixx ( will be handing out four different new specially designed lip balms free to fans at the Dallas Mavericks games. Attendees will receive either a "Mavericks Dancer" or a "Mavs ManiAAC!" labeled package. In addition, Kisstixx will be featured on the Mavericks Kiss Cam during the games in which the lip balm is given out.

Fans spotted on the Kiss Cam will be encouraged to put on the Kisstixx lip balm and then go in for an electrifying smooch. The way it works is one person applies one lip-smacking flavor on their lips and their partner puts on the other flavor. When they kiss, the flavors mix to create an entirely new flavor and an explosion of flavor and chemistry!

"Being part of the Kiss Cam at the Mavericks games is a perfect fit for our product and brand," said Dallas Robinson, CEO of Kisstixx. "We worked with the Mavericks to prepare Mavericks-branded labels for the Kisstixx we'll be distributing. We're really excited for people to try our product out during the game. And who knows, people might actually watch a little basketball between make-out sessions."

Kisstixx was featured on ABC's Shark Tank in March of 2012, and has since seen their episode re-aired on ABC three times. Mark Cuban, owner of the Dallas Mavericks, invested in Kisstixx for part ownership in the company and continues to help with its corporate strategy.

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About Kisstixx
Founded by college students Dallas Robinson and Mike Buonomo, KISSTIXX puts chemistry in every kiss! KISSTIXX flavored lip balm comes in complimentary flavors that combine and react when two partners kiss. Designed and manufactured in Utah, KISSTIXX distributes its groundbreaking lip balm to retailers and consumers around the world to take lip locking to the next level. For more information, please visit

About Dallas Mavericks
The Dallas Mavericks are part of the 30 team National Basketball Association (NBA). The club, which plays at American Airlines Center, began as an expansion franchise in 1980 and competes in the Southwest Division of the Western Conference. The team won its first NBA Championship in 2011.

In addition to on-court success, the Mavs are also committed to making a difference in North Texas through community outreach programs and the Dallas Mavericks Foundation. More information on the Dallas Mavericks and their community involvement can be found at 

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