SOURCE: KIT digital, Inc.

KIT digital, Inc.

May 17, 2011 08:00 ET

KIT digital Powers Launch of China United Television

China's First Nation-Wide Consortium of Television Stations Leverages KIT Platform to Distribute Video Content Over Multiple Screens to Millions of Viewers

SHENZHEN, CHINA and NEW YORK, NY--(Marketwire - May 17, 2011) - KIT digital, Inc. (NASDAQ: KITD), a premium cloud-based software solutions and technology services provider for multi-screen video delivery, announced today that its KIT Platform, a multi-screen IP video software solution, will power the new China United Television (CUTV) project.

CUTV is a new media platform developed by a consortium of 19 leading television stations and newspapers throughout the People's Republic of China, led by the Shenzhen Media Group. The new platform was unveiled on May 13 at the China International Cultural Industries Fair (ICIF) in Shenzhen, Guangdong province.

"We are excited and honored to be selected by this new nationwide consortium of television stations to distribute content over multiple screens to millions of viewers across China," said Kaleil Isaza Tuzman, KIT digital's chairman and CEO. "We believe KIT digital was selected because we are uniquely able to bridge the gap between the traditional digital video systems and new IP-based solutions. CUTV will offer Chinese users an unparalleled experience to view content from multiple local TV stations on an over-the-top (OTT) basis, and enable anytime-and-anywhere TV access by households nationwide."

The KIT Platform provides CUTV with a scalable platform that hundreds of provincial and municipal TV stations across China can join over time. With just one click, viewers can watch live TV programs, video-on-demand or catch-up video on computers and popular mobile devices including Apple i-devices and Android handsets.

"We are thrilled to provide our category-leading technology to this major project in China and usher in a new era of Chinese TV entertainment that is interactive, integrated and socially-driven," added Steve Chung, KIT digital's managing director for Asia-Pacific. "With Beijing as our regional headquarters and another major office in Shenzhen, Guangdong, China is clearly central to our growth strategy in Asia, and we are committed to providing Chinese TV stations, telecoms and large enterprises with our full suite of IP video solutions to accelerate their growth and expansion."

KIT digital has also formed a strategic partnership with Shenzhen Sun Camera Web Technology Co., Ltd. to help localize its products for the Chinese market. Together with Sun Camera, KIT digital will be providing ongoing support and maintenance of CUTV's cutting edge platform.

Lu Yue, CEO of Sun Camera Digital Co., Ltd, commented: "Sun Camera is looking forward to working with KIT digital to bring Chinese IPTV to global standards. From our base in Shenzhen -- which is the heart of the high-tech zone in China -- we are dedicated to introducing KIT digital's world-leading video solutions to Chinese customers. With KIT's revolutionary technology, we look to bridge the market gap of video asset management systems (VAMS) in China and meet local demands."

About ICIF
The China (Shenzhen) International Cultural Industries Fair is hosted by the Ministry of Culture of the People's Republic of China, the Ministry of Commerce of the People's Republic of China, the State Administration of Radio, Film and Television, the General Administration of Press and Publication of the People's Republic of China, China Council for the Promotion of International Trade, Guangdong Provincial People's Government and Shenzhen Municipal People's Government. As the only national-level, internationalized and integrated cultural industries fair in China, ICIF focuses on exposition and trade and is committed to building the trade platform for China's cultural industrial products and projects. For more information, visit: http://en.cnci.gov.cn.

About KIT digital, Inc.
KIT digital (NASDAQ: KITD) is a premium provider of end-to-end video technology and services. The KIT Platform, the company's cloud-based solution, helps media & entertainment, network operator and non-media enterprise clients to produce, manage and deliver multi-screen social video experiences to audiences wherever they are. KIT digital services more than 2,200 clients in over 50 countries, including some of the world's biggest brands, such as Airbus, The Associated Press, BBC, Best Buy, Bristol-Myers Squibb, Disney-ABC, FedEx, GM, Google, HP, MTV, News Corp, Telecom Argentina, Telefonica, Universal Studios, Verizon, Vodafone and Volkswagen. With its executive offices in New York and operational headquarters in Prague, KIT digital maintains other principal offices in Atlanta, Beijing, Boston, Cairo, Chennai, Cologne, Dubai, Ely (U.K.), Hong Kong, London, Madrid, Melbourne (Australia), Paris, San Francisco, Singapore and Stockholm. For additional information, visit www.kitd.com, or follow the company on Twitter at www.twitter.com/KITdigital.

Contact Information

  • KIT digital Contacts:
    Saina Silverman
    KIT digital Inc., P. R. China
    Tel. +86 10 8590 0771
    Email Contact

    Adam Davis
    Global Communications Manager
    Tel. +1-609-468-9500
    Email Contact

    KIT digital Investor Relations Contact:
    Matt Glover or Geoffrey Plank
    Liolios Group, Inc.
    Tel. +1-949-574-3860
    Email Contact