SOURCE: KIT digital, Inc.

KIT digital, Inc.

April 18, 2012 11:45 ET

KIT digital Signs Contract With Sky Racing

Expands Monetization Opportunities, Integrates Seamlessly With Online Betting and Merchandising

LAS VEGAS, NV--(Marketwire - Apr 18, 2012) - KIT digital, Inc. (NASDAQ: KITD), a leading video technology and services company, today announced it has signed a two-year contract extension with Sky Racing to power the Australian broadcaster's live and on-demand IP-delivered video service. The two companies reached a final agreement together at the NAB 2012 Show in Las Vegas, where KIT digital is exhibiting a range of solutions focused toward top tier broadcasters like Sky Racing.

Sky Racing, owned by Tabcorp, broadcasts three channels of thoroughbred, harness, and greyhound racing over cable and satellite to customers in Australia and Southeast Asia. Leveraging the KIT Video Platform, Sky Racing has expanded its offer to deliver live races over the web and to connected tablet devices. Seamless integration with Sky's live betting system allows customers to wager on the outcomes of races through an intuitive online interface, even if they can't make it to the racetrack. The solution also supports online in-stream and paired advertising, as well as e-commerce merchandising.

"Our existing implementation of the KIT Video Platform has dramatically expanded Sky's reach and audience, and we're thrilled to extend our relationship with KIT digital for the next two years. The Sky Racing online video portal already receives over one million views each month, and we project that number will grow dramatically as we work with KIT to roll out even better functionality for our viewers across an expanding range of international markets," said Alex Harradine, Broadcast IT Manager for Sky Racing. "KIT is the only partner we would consider to deploy such a sophisticated solution, delivering to our customers an innovative, seamless multiscreen video and betting experience befitting a market-leading broadcaster like Sky Racing."

KIT digital's solution also delivers premium on-demand access to Sky Racing's recordings of past races. Customers can purchase access to individual videos, or sign up for access through a premium monthly subscription. Sky says they see a real opportunity to monetize its vast library of catalogued races, and plans on tapping more of its 300,000 videos to meet this demand in the months to come.

"For really the first time, the technology and infrastructure in both developed and emerging markets can support the fidelity of live video delivery necessary for successful sports betting. A punter in say, Dubai or Singapore, can easily place a bet and watch the Melbourne Cup from their smartphone or tablet -- meaning that no matter where you are, you'll never miss the race that's important to you," said Nicole Dixon, Managing Director APAC, KIT digital.

About KIT digital, Inc.
KIT digital (NASDAQ: KITD) is a leading video technology and services company. The KIT Video Platform, the company's cloud-based video asset management system, enables enterprise, media & entertainment and network operator clients to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are. KIT digital services nearly 2,500 clients in 50+ countries including some of the world's biggest brands, such as Airbus, The Associated Press, AT&T, BBC, BSkyB, Disney-ABC, Google, HP, Mediaset, MTV, News Corp, RCS MediaGroup, Sky Deutschland, Sky Italia, Telecom Argentina, Telecom Italia, Telefonica O2, Universal Studios, Verizon, Vodafone and Volkswagen. KIT digital maintains executive offices in New York and its operational headquarters in Prague, Czech Republic, with offices in 21 countries around the world. Visit the company at or follow on Twitter at

Contact Information

  • KIT digital Media Contact:
    Daniel Goodfellow
    SVP, Global Marketing and Communications
    Tel. +1-917-513-6081
    Email Contact

    KIT digital Investor Contact:
    Murray Arenson
    SVP, Investor Relations & Corporate Initiatives
    Tel. +1-646-553-4900
    Email Contact