SOURCE: KIT digital

July 10, 2008 10:09 ET

KIT digital Strengthens Management Team With Appointment of Two Industry Veterans

DUBAI, UNITED ARAB EMIRATES--(Marketwire - July 10, 2008) - KIT digital (OTCBB: KITD), a global provider of IPTV enablement technology and video-centric interactive marketing solutions, announced today the appointments of Barak Bar-Cohen and Stephen O'Farrell to the company's executive management team.

Mr. Bar-Cohen, 37, possesses over 14 years experience as an operator, advisor and investor in the media and telecommunications industries, both in the U.S. and abroad. Most recently, he served as president and chief operating officer of Narrowstep, Inc., a publicly traded IPTV company based in London, where he managed the sales organization, European reseller network, product development and customer support. Previously, he served as chief financial officer of Granahan McCourt Acquisition Corporation, a publicly traded acquisition vehicle focused on the IPTV space. Mr. Bar-Cohen's past experience also includes several senior management roles at RCN Corporation, a provider of bundled communication services to residential and business customers across the United States, as well as a senior investment banking role at Tel Aviv-based Zannex Investments.

At KIT digital, Mr. Bar-Cohen will support the company's global sales and marketing activities, and be responsible for specialized business development activities in both North America and Europe -- including the company's newly christened "Lifestyle" client vertical.

Mr. O'Farrell, 34, has over 14 years of experience leading full-service creative agencies both in Asia and the U.S. Mr. O'Farrell most recently served as co-managing director of The Furnace, one of Asia's leading agencies, specializing in strategic planning and brand strategy, with clients such as Cadbury Schweppes, Levi's, Pacific Brands and Fairfax Digital. Mr. O'Farrell began his career at DDB Melbourne, a leading Australian advertising agency, and subsequently served as manager of new business development for DDB in the United States, where he was instrumental in the generation of over $60 million in new business while leading accounts across a range of local and international technology-oriented businesses, such as Compaq, Philips Consumer Electronics, Lockheed Martin and Intel.

At KIT digital, Mr. O'Farrell is responsible for the Asia-Pacific regional P&L, which today comprises in excess of 60% of the company's overall business.

Gavin Campion, president of KIT digital, commented on the appointments, "Stephen and Barak bring a wealth of leadership experience in the media, advertising and telecommunications industries to KIT digital. These additions to our executive team come on the heels of our completion of the acquisition of mobile video company Kamera, and will help accelerate the expansion of our IPTV product and service offering to major consumer brands around the world."

Kaleil Isaza Tuzman, chairman and chief executive officer of KIT digital, continued, "Our regional P&L approach makes it especially important that we recruit top general management talent across the world. Barak and Steve had many professional opportunities to choose from, and we are particularly pleased that they chose KIT digital -- a testament, we believe, to our strong competitive positioning, positive sales momentum, and healthy balance sheet."

About KIT digital

KIT digital, Inc. (OTCBB: KITD) is a leading, global provider of proprietary IP-based video distribution technologies and video-centric interactive marketing solutions. Through its end-to-end platform, KIT digital works closely with consumer brands, content providers and telcos to maximize the value of video content via the Internet and mobile networks. The KIT platform allows clients to publish, manage and distribute digital video content, build online/mobile communities and integrate advertising. The Company offers businesses a full range of interactive marketing solutions and KIT clients can access approximately 100 KIT-syndicated channels and 40,000 KIT-syndicated videos. KIT digital clients include News Corp., Verizon, IMG, China Mobile, Telefonica, Vodafone, K-Mart, Coles, NASDAQ, Hummer and RCS. KIT digital has principal offices in Dubai, Melbourne (Australia), Stockholm, New York and London. For additional information, please visit www.kit-digital.com.

Certain statements in this document constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of KIT digital, Inc ("the Company"), or industry results, to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its plan of operations when needed; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; (iii) competitive factors and developments beyond the Company's control; and (iv) other risk factors discussed in the Company's periodic filings with the Securities and Exchange Commission, which are available for review at www.sec.gov.

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