SOURCE: Kitewheel

Kitewheel

December 20, 2016 09:00 ET

Kitewheel Announces Official Launch of Customer Journey Strategy Practice

Appoints New U.S. Strategy Lead, Sophie Slowe, to Drive Growth and Innovation

BOSTON, MA--(Marketwired - Dec 20, 2016) - Kitewheel, provider of the leading Customer Journey Hub, today announced the launch of its Customer Journey Strategy Practice -- a new service offering that will complement the company's existing customer journey software and implementation services. Led by newly promoted Kitewheel veteran Sophie Slowe, now Kitewheel's vice president of strategy, the team works with agency and brand partners to identify customer journey use cases that align with business goals and consumer needs, then deliver rapid results.

"I am excited to be leading this new offering for Kitewheel, turning the strategic support we have been providing to date into a formalized practice that bridges the gap between customer needs, business goals and technology capabilities," said Slowe. "Whether partners are just starting out with dreams of a seamless ecosystem experience, or looking to fine-tune and enhance journeys they are already running, we have the knowledge and expertise to help them capitalize on the opportunity that we see in this space." 

Today's announcement comes on the heels of Kitewheel's recently released report, The State of MarTech and AdTech: Customer Journey Investments in 2017, which showed that 81 percent of American and European agency respondents plan to invest in new marketing technology in 2017, while 75 percent will invest in customer journey practices. However, 66 percent say they lack the internal expertise to leverage their existing tools, highlighting the need for strategic consulting to help unify complex advertising and marketing technology stacks.

Sophie has 10 years of integrated marketing experience on both sides of the Atlantic, as well as a deep understanding of consumer behavior, specializing in communications planning, CRM, media strategy, user experience, interactive design, AdTech and MarTech. Since joining Kitewheel, Sophie has mapped out consumer journeys for more than 200 brands that run the gambit of the customer lifecycle from awareness and conversion, to onboarding, cross-sell, retention, loyalty and advocacy.

The formalization of the Customer Journey Strategy Practice signals that Kitewheel is a true partner in the customer journey orchestration process, rather than just a provider of software. "Our strategic practice helps partners and clients to capitalize on their investments in real-time customer journey orchestration," said Mark Smith, president of Kitewheel. "We understand that technology alone doesn't create great customer experiences, there is always a need for a strong marketing strategy, creative and content. We have now packaged up our years of experience into a best practice approach to support clients in delivering a coherent journey roadmap, consistent ROI and successful executions in the long-term through our partners."

Those interested in learning more about customer journey mapping and problem-solving at the novice, intermediate and advanced levels can visit Kitewheel's Strategy Offering here.

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touch points for brands and their agencies. Kitewheel's innovative Customer Journey Hub visually unifies disparate systems, touch points and technologies to provide seamless customer experiences that drive real-time revenue as well as long term loyalty.

Kitewheel has more than 25 of the world's leading marketing agencies as active partners, including the top five agency groups Omnicom, WPP, Publicis and Havas, and was named a Gartner Cool Vendor in 2014 and included in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.