SOURCE: Kitewheel

Kitewheel

November 10, 2016 09:00 ET

Kitewheel and Ascend Announce Partnership to Enable Real-Time Customer Journey Mapping and Execution

Kitewheel's Customer Journey Mapping Will Augment Ascend's Robust Customer Engagement Marketing Capabilities

BOSTON, MA--(Marketwired - Nov 10, 2016) - Kitewheel, provider of the leading Customer Journey Hub for brands and their marketing agencies, today announced a new partnership with Ascend Marketing, a Texas-based marketing services company whose clients range from well-funded startups to Fortune 100 companies. Ascend will apply Kitewheel's customer journey technology to its own engagement marketing solutions, increasing its ability to track customers as they move across digital touchpoints.

"Our goal with this partnership is to help Ascend provide a truly omni-channel marketing experience for its clients, enabling visibility into how consumers are engaging with their clients' communications across a wide variety of digital channels," said Mark Smith, President of Kitewheel. "Brands are increasingly interested in mapping and understanding customer journeys in a way that integrates with their existing technology, and we're happy to be helping Ascend provide a service that will finally match the demand with a superior service aimed at boosting ROI."

Ascend compared several competitors before selecting Kitewheel for inclusion in its customer engagement marketing solutions. Ascend's first use of Kitewheel's platform will be integrated into existing services provided to a Fortune 100 brand client. This demanding environment will be used as a proving ground before Ascend expands the availability of Kitewheel's software and services to the rest of its clients.

"Our customers have been hungry for this kind of technology for some time," said Rich Herbst, the managing director of Ascend. "But there have been so many factors preventing its adoption, like cost and the inability to adapt it to existing systems. Kitewheel's Customer Journey Hub changes that. It provides unique capabilities in architecting these journeys and delivering them via the full array of channels and marketing vehicles -- from digital marketing through email and live sales/service channels. With Kitewheel we now have software and program support that puts together all of our tactics into a compelling customer journey."

Interested parties can learn more about partnering with Kitewheel and the associated service offerings at http://www.kitewheel.com

About Kitewheel

Kitewheel orchestrates intelligent customer journeys by unifying decisions across all touchpoints for brands and their agencies. Kitewheel's innovative Customer Journey Hub visually unifies disparate systems, channels and technologies to provide seamless customer experiences that drive real-time revenue as well as long-term loyalty.

Kitewheel has more than 25 of the world's leading marketing agencies as active partners, including the top five agency groups Omnicom, WPP, Publicis and Havas. Kitewheel was named a Gartner Cool Vendor in 2014 and was also included in the 2016 Gartner Magic Quadrant for Digital Marketing Hubs. Kitewheel serves its global partner base from offices in Boston, New York City and London. For more information, please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.

About Ascend Marketing

Ascend Marketing is a Texas-based company with offices in Grapevine and Austin. Ascend has established itself as an expert in the customer engagement arena, providing a range of services including data, digital marketing, creative services and technology. Founded in 2004, Ascend employs close to 50 professionals and services companies that range from well-funded startups to the Fortune 100. 

Contact Information

  • Kitewheel Media Contact:
    Nick Sneath
    Scratch Marketing + Media
    617-945-0708
    Email Contact

    Ascend Marketing Media Contact:
    Ekaterina Konovalova
    817.756.8118