SOURCE: Kitewheel

Kitewheel

January 28, 2015 08:30 ET

Kitewheel Declared a "Rookie of the Year" for 2015 By Paul Greenberg's CRM Watchlist

Firm Selected From More Than 140 Providers as Key Company to Watch

BOSTON, MA--(Marketwired - January 28, 2015) - Today, Kitewheel, the provider of the leading customer engagement hub for agencies, announced it has been named "Rookie of the Year" on Paul Greenberg's celebrated CRM Watchlist for 2015, published on ZDNet. The criteria for selection included, corporate and financial information, management, vision and mission, technology, customers, partnerships, marketing strategy, analyst & PR outreach, market impact, thought leadership and culture.

Paul Greenberg, commented in the ZDNet announcement "I had 142 submissions out of 153 registrations this year. I read what was roughly 2,000 pages in the month of December and the early part of January." The report is typically focused upon long-standing, larger companies. Regarding the 'Rookie of the Year' designation, Greenberg elaborates "It's a company that qualified for the CRM Watchlist but was too early in its life to win, but, oh, man, the potential is sitting there right in front of our faces and will be on my radar ever after."

Paul Greenberg, who runs this list, is a highly regarded analyst, author of the best-selling CRM at the Speed of Light: Social CRM Strategies, Tools, and Techniques for Engaging Your Customers, and Managing Principal of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and customer engagement strategic services. His book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called "the bible of the CRM industry".

This has been a big year for Kitewheel, who was declared in recent months a "Gartner Cool Vendor in CRM Marketing" for 2014 and featured in more than 10 Gartner Hype Cycle reports as one of the pioneer vendors in the new Customer Engagement Hub category. The technology has quickly become the number 1 real-time customer engagement hub for agencies and is now in use within 4 of the top 5 agency families.

What makes the Kitewheel offering so game changing is that it is a completely vendor-agnostic hub that allows brands to rapidly deliver real-time interactive experiences across their existing systems, touch points and data sources, with nothing to rip and replace. This allows brands to get up and running in just a matter of weeks, at a fraction of the cost and disruption of any alternative approach.

About Kitewheel
Kitewheel is powering the real-time revolution for the world's largest automotive, airline, retail, travel and consumer packaged goods brands. Four of the top five marketing agency groups use Kitewheel's real-time Customer Engagement Hub to orchestrate individual consumer journeys, listening for "moments of truth" across Big Data and converting them into immediate, interactive, interconnected experiences. Kitewheel serves its global customer base from offices in Boston, New York City and London. For more information please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn

Contact Information

  • Kitewheel Contact:
    Jeff Nicholson
    Vice President of Marketing, Kitewheel
    Phone: +1 (617) 447-2151
    Email: jnicholson@kitewheel.com