SOURCE: StrongMail Systems

February 20, 2008 08:00 ET

K&L Wine Merchants Standardizes Email Marketing on StrongMail's In-House Solution

Leading US Wine Retailer Brings Email In-House With StrongMail to Reduce Email Marketing Costs, Streamline Processes and Increase Control of Their Email Programs

REDWOOD CITY, CA--(Marketwire - February 20, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced that K&L Wine Merchants, a premier online beverage retailer, has implemented StrongMail's in-house solution to reduce costs and gain greater control over its email marketing programs. K&L had previously used an email service provider to manage its marketing email.

Established in 1976, K&L is one of the nation's top wine retailers. The fast-growing company was recently named an Internet Retailer Hot 100 Retail Web Site for 2008, and its online storefront has also been recognized as being the best wine retail web site by the Wine Spectator and many other top national wine publications. K&L launched its web site in 1997 and has built a solid reputation with consumers by sending highly targeted emails based on preferences, inventory, and a multitude of other factors.

K&L turned to StrongMail to eliminate the increasing per message fees being charged by its email service provider to accommodate its growing customer list. By selecting StrongMail, K&L also benefits from more sophisticated campaign management functionality and reporting tools. Equally important, K&L gained greater control over its email marketing programs, allowing it to test messages more efficiently and send more messages without incurring additional costs.

"As an online retailer specializing in the world's finest wines, K&L relies heavily on email to send highly targeted messages to match the diverse tastes of our customers, and StrongMail enables us to do that in an effective and efficient way that scales with our business," said Brian Zucker, co-owner and CTO of K&L Wine Merchants. "Getting up and running on StrongMail was the most painless implementation process we have ever had, and the end result is huge -- better control, streamlined processes and a fixed cost to support our rapid growth."

By taking advantage of StrongMail's StrongStart implementation service and Production Mailing Program, K&L was able to get up and running with StrongMail and sending production mailings in less than a week. K&L also takes advantage of Strong Delivery Tools to preview campaigns across multiple ISP and email readers, monitor inbox placement and manage its sending reputation. StrongMail has also streamlined processes by automating bounce processing and eliminating the need to export and send lists to a third party.

"Email marketers of all shapes and sizes should take a look at what K&L is doing with their email programs," said Bill Wagner, executive vice president of business operations at StrongMail Systems. "K&L, along with hundreds of other StrongMail customers, have discovered that the cost savings and business benefits of our solution make the decision to bring email in-house a no-brainer."

About K&L Wine Merchants

K&L Wine Merchants has been recognized as one of the nation's top wine retailers in numerous national publications, as well as having the web's best wine site according to the Wine Spectator and Wall Street Journal. They also operate retail wine stores in Redwood City, San Francisco and Hollywood, CA.

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit