SOURCE: Media Analytics Corporation

February 05, 2014 09:15 ET

Klarity Launches Sina Weibo Analytics App for HootSuite to Increase Social Media Capabilities in China

HONG KONG, CHINA--(Marketwired - Feb 5, 2014) - Media Analytics Corporation (OTCQB: MEDA) (OTCBB: MEDA) -- Klarity has announced the launch of a Sina Weibo analytics app integration for HootSuite, the world's most widely adopted social relationship platform. A microblogging site with similarities to Twitter, Sina Weibo is one of the most popular sites in China, in use by well over 30% of Internet users in the country -- a market penetration comparable to Twitter's in the U.S.

The app provides HootSuite users access to analytics about Chinese social behavior, assisting advertisers and agencies with marketing strategies to target the mainland Chinese audience. As the leading social media management system for brand management, HootSuite's dashboard-style user interface supports social network integrations for Twitter, Facebook, LinkedIn and Google. The company operates on a freemium model and has more than 8 million users in more than 175 countries.

"This app integration within HootSuite is a great introduction into the analytical capabilities of Klarity, and an indication of the momentum of our product in the global marketplace," said Stephen Wong, President of Media Analytics Corporation (OTCQB: MEDA) (OTCBB: MEDA) ("the Company"), which has exclusive licensing rights to Klarity in the U.S. and U.K. markets. "As additional large tech-branded companies around the world experience the competitive advantages Klarity delivers, we believe it will enhance the Company's ability to increase its influence with the Klarity platform in the U.S. market in 2014 and beyond."

For further details on this announcement, please see:

About Media Analytics Corporation

Media Analytics Corporation's social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The Company's current offering, Klarity, is the most comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers.

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995,including statements in connection with our license of the Klarity analytical dashboard and the market for data driven marketing strategies. Readers should understand that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, our ability to market the Klarity analytical dashboard and the demand for such product. The Company undertakes no obligation to update any forward-looking statements herein.

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