SOURCE: Media Analytics Corporation

April 14, 2014 09:15 ET

Klarity Translates Social Media Data in 20 Different Languages

HONG KONG, CHINA--(Marketwired - Apr 14, 2014) - Klarity, exclusively licensed by Media Analytics Corporation (OTCBB: MEDA) (OTCQB: MEDA) ("the Company") for the North American and UK markets, currently covers 8 platforms -- Facebook, Google+, Instagram, Pinterest, Twitter, YouTube, Sina Weibo, and Tencent Weibo -- and will be adding four other major brands soon. It is currently the only tool that has the translation capabilities to convert Wallposts and Comments into 20 different languages.

"Klarity is a dashboard-styled tool that allows users to monitor and zero in on specific data in unprecedented ways, targeting a number of specific needs for its clientele and allowing users to focus into specific events," said Stephen Wong, President of Media Analytics Corporation. "Moreover, it is the only tool that provides insights into both Western and Asian social behavior -- a key distinction, as China represents the world's largest social media market, with more than 620 million active social media users."

In addition to providing the most metrics for marketers to analyze, Klarity's advantage includes competitive analytics. The platform accommodates 2 styles of layouts: side-by-side analysis and a sub-market competitive analysis. The enterprise version has no limits on the number of social profiles that can be compared against each other.

"Media Analytics offers unparalleled insights into social media usage while analyzing Asian data consumption, which is essential for U.S. and global companies seeking to gain a competitive advantage," said Wong. "We believe the North American and U.K. markets will recognize the potential in our social media capabilities, and the resulting rapid adoption should be beneficial to our shareholders as well as our clients."

For further information on Klarity, please view:

About Media Analytics Corporation

Media Analytics Corporation's social media tools and solutions enable advertisers, publishers and agencies in the U.S. and U.K. markets to gather deep social intelligence, generate true engagement and simplify promotional management. The company's current offering, Klarity, is the most comprehensive and robust social analytics dashboard available. Klarity provides detailed comparative metrics from the widest range of social platforms, and provides the added uniqueness for Western marketers to gain insights into the social behavior of Asian consumers. 

Safe Harbor Statement

This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements in connection with our license of the Klarity analytical dashboard and the market for data-driven marketing strategies. Readers should understand that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a variety of factors, including, among other things, our ability to market the Klarity analytical dashboard and the demand for such product. The Company undertakes no obligation to update any forward-looking statements herein.

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