Greenpeace Canada

Greenpeace Canada

November 10, 2005 15:27 ET

Kleenex Manufacturer Slammed in NY Times Ad

Kleenex Manufacturer Slammed in NY Times Ad for Destroying Canada's Boreal Forest - Attention: Business/Financial Editor, Environment Editor, Media Editor, News Editor TORONTO/ONTARIO--(CCNMatthews - Nov. 10, 2005) - Environmental groups Greenpeace and the Natural Resources Defense Council (NRDC) ran a full page advertisement in the New York Times today criticizing US-based paper giant Kimberly-Clark for its role in destroying Canada's Boreal forest. Kimberly-Clark, the world's largest manufacturer of tissue products, has been linked to the clearcutting of Canada's ancient Boreal forests to create Kleenex facial tissue, toilet paper and napkins.

"The natural heritage of Canadians is being wiped away by Kimberly-Clark to create products that are used once and then thrown away or flushed down the toilet," said Richard Brooks, a forests campaigner with Greenpeace. "It's a real crime to be destroying this ancient forest when alternatives, such as using more recycled fibre to make these products, clearly exist."

Greenpeace and the Natural Resources Defense Council have documented Kimberly-Clark's destructive ways for the past two years. Staff at both organizations have first hand knowledge of the needless destruction taking place in Canada's Boreal forest having, as recently as this fall, walked through many of the clearcuts from which Kimberly-Clark gets its pulp.

"Most Americans have no idea that the toilet paper and facial tissue they are buying is the result of the destruction of one of the world's most irreplaceable biological treasures," said Dr. Allan Hershkowitz, senior scientist with NRDC. "We're working to educate the world about this Canadian and global tragedy."

Kimberly-Clark does not use any recycled materials in their 'at-home' brands such as Kleenex. Instead, the company uses over 3 million tonnes of virgin tree fibre each year, equal to the weight of over 17,000 jumbo jets. As a result, Kimberly-Clark contributes to the loss of one of the planet's oldest and most intact forests. Home to threatened woodland caribou and wolverine and to billions of migratory birds, Canada's Boreal forest represents 25% of the world's remaining ancient forests.

NRDC and Greenpeace are urging Kimberly-Clark to increase the use of post-consumer recycled fibre and to ensure any virgin fibre used comes from ecologically sound logging operations.

The New York Times ad follows on the heels of November 3rd's International Day of Action to Save the Boreal Forest which saw protests and demonstrations targeting the Kleenex manufacturer in over 180 different cities across Canada and the USA.

To view a copy of the ad go to

For more information including b-roll and photos of clearcuts contact:

Richard Brooks, Greenpeace, 416-573-7209 (cell); 604-253-7701 ext. 16 (office)
Allan Hershkowitz, NRDC 917-855-6380 (cell)
Andrew Male, Greenpeace Communications Coordinator, 416-880-2757 (cell) IN: ECONOMY, ENVIRONMENT, FORESTRY, MEDIA

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