SOURCE: Klipfolio

Klipfolio

August 05, 2015 13:04 ET

Klipfolio GOP Candidate Dashboard Shows Public Sentiment as It Changes During the First Debate

Dashboard Offers Real-Time Social Media Sentiment

OTTAWA, ON--(Marketwired - Aug 5, 2015) -  Tomorrow (August 6, 2015) will be the first official debate among the 2016 Republican presidential candidates and Klipfolio is making its GOP Candidate Social Media dashboard available to the public immediately. A special dashboard will go live prior to the debate. All ten candidates scheduled to appear in the prime-time debate (9 p.m.) on Fox News, are included in the dashboard:

  • Reality star/businessman Donald Trump (NY)
  • Former Gov. Jeb Bush (FL)
  • Gov. Scott Walker (WI)
  • Former Gov. Mike Huckabee (AR)
  • Sen. Ted Cruz (TX)
  • Sen. Marco Rubio (FL)
  • Sen. Rand Paul (KY)
  •  Gov. Chris Christie (NJ)
  •  Gov. John Kasich (OH)
  • Neurosurgeon Dr. Ben Carson (MI)

Klipfolio is sharing a real-time look at social media mentions and sentiment in partnership with Talkwalker, a leading social listening and analytics platform. Talkwalker provides sentiment analysis by analyzing each word in a message and assigning it a tone and a score. In addition, there is a natural language processing engine which allows the platform to understand the grammatical structure of the sentence. For example, "I am not happy" is a negative even though the word 'happy,' a positive word, is included. This technology provides an overall sentiment rating that is 70-75 percent accurate.

"Machines won't deliver the same accuracy as a human reading for sentiment," said Mychelle Mollot, Klipfolio's Chief Marketing Officer. "For example, they don't understand jokes, irony or sarcasm. Thus, the way you should read sentiment analysis is by interpreting trends over time and not individual results."

Klipfolio is an online dashboard platform used to build powerful real-time business dashboards. The company creates pre-built templates (Klips) for some of the most popular services and data sources and allows customers to download them to their own dashboards in seconds.

Klipfolio has recently added a number of new Talkwalker "Klips" to its Gallery. Talkwalker is a leading social listening and analytics platform, making it very simple for customers to add this new data source to their dashboard. The new Klipfolio Talkwalker Klip allows anyone to easily track social media sentiment over time. 

About Klipfolio
Founded in 2001 with an on-premise business intelligence tool and re-launched as a cloud-based dashboard provider in 2012, Klipfolio's mission is to make it fast, easy and affordable ($20/user/month) for business users to build and share real-time dashboards - enabling them to move from quarterly reflective management to continual performance optimization. Klipfolio has more than 3,000 customers including marketing agencies, financial services, healthcare, consumer goods and not-for-profits organizations. Find out more at Klipfolio.com or follow us at twitter.com/klipfolio

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