SOURCE: NewspaperDirect Inc.

April 10, 2007 06:00 ET

KM Group Partners With NewspaperDirect to Put Newspaper Titles Online

NEW YORK, NY -- (MARKET WIRE) -- April 10, 2007 -- The KM Group and NewspaperDirect Inc. announced that the KM Group is the first UK regional weekly publisher to launch multiple digital editions of its papers online using SmartEdition™ technology from NewspaperDirect.

The three main editions of the Kent Messenger, Kentish Gazette and Kentish Express are going online at the same time they go on retail sale, with the remaining 18 titles and editions available online within just a few weeks.

Managing editor Ron Green said: "There are subscribers to KM newspapers all over the world. Traditionally, we have mailed copies of our papers to them. However, thanks to the wonders of this Internet technology there is now a fascinating new alternative available to everyone. We are confident that businesses, schools, libraries and local authorities will be interested in these new digital editions, as well as the readers of our newspapers who live or work outside Kent."

The electronic versions have the same sections and supplements as the traditional paper. A range of digital tools enables readers to make keyword searches, zoom in on text and pictures, bookmark pages and print or email stories or pages. Online readers can even hear the stories being read. Or, if the mood takes them, have them translated into one of eleven languages.

"KM Group and NewspaperDirect faced significant challenges with our complex operation and the multitude of editions and supplements," said Paul Cackett, KM Group's technical development manager. "However, the team worked well together and I'm very pleased with how the papers look online and the unique reading experience afforded by NewspaperDirect's innovative technology."

Alexander Kroogman, CEO of NewspaperDirect, said: "By being the first UK regional weekly publisher to create an aggregated website for their broad selection of titles, the KM Group once again validates its reputation for being the most progressive regional publishing house in the UK. And, with the advanced digital features of the SmartEdition technology, not only will their local readers and expatriates be able to easily access the full content of their favorite editions anywhere, anytime; KM Group and its advertisers will also benefit from new marketing and revenue-generating opportunities."

Costs range from £1 for a single issue to £5 for 10 papers and £20 for 52 copies. The online editions can be sampled free of charge for one week.

More details on www.kentonline.co.uk/papershop

About Kent Messenger Group

The Kent Messenger Group is an award-winning, family-owned, independent media group. More than 1 million people read its 10 paid-for weekly newspapers and series of free newspapers. It also runs eight radio stations and a number of websites. More information at www.kentonline.co.uk

About NewspaperDirect Inc.

NewspaperDirect Inc. (www.newspaperdirect.com) is the world leader in digital delivery and local printing of hundreds of same-day newspapers from around the world. The company's SmartEdition platform provides publishers a web 2.0 experience for their online editions, including advanced digital features, a new advertising platform, secure hosting and advanced subscription management for zero investment and operational cost.

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