SOURCE: Knova Software

September 11, 2006 08:00 ET

KNOVA Acquires Active Decisions

Leading Guided Selling Application Broadens KNOVA's Suite of Intelligent Customer Experience Applications

CUPERTINO, CA -- (MARKET WIRE) -- September 11, 2006 -- KNOVA Software, Inc.™ (OTCBB: KNVS), a leading provider of Intelligent Customer Experience applications, today announced it has acquired Active Decisions®, a leading provider of multi-channel Guided Selling solutions for retail, manufacturing, finance and telecommunications industries.

With this acquisition, KNOVA gains valuable new Guided Selling technology that is expected to have a significant time to market advantage: Active Decisions has a proven track record for optimizing marketing and e-commerce processes at some of the world's leading companies, including Staples, HP, Bank of America and Motorola. KNOVA has already begun integration of Active Decisions' Guided Selling application with KNOVA's award-winning suite of Intelligent Customer Experience solutions.

The core members of the development team from Active Decisions have accepted positions with KNOVA, which will enable the highest level of ongoing support for existing customers, and a smooth transition to a combined product portfolio.

"KNOVA has long been recognized as a pioneer in optimizing customer service processes with adaptive search and knowledge management applications. As we extend our vision to power an intelligent experience throughout the entire customer lifecycle, we expect the acquisition of Active Decisions to play a key role in our success," commented Bruce Armstrong, president and CEO of KNOVA Software. "By broadening the scope of our application suite, KNOVA can now offer proven multi-channel solutions for Service Resolution Management and Interactive Brand Optimization."

Active Decision's personalized, highly interactive solutions assist customers and sales associates with product selection and cross-sell recommendations, driving higher revenues and improved customer satisfaction. By supporting multiple sales channels including Web self-service, call centers and in-store kiosks, Active Decisions enables companies to intelligently optimize the e-commerce experience for each customer.

"KNOVA is an established leader in what we call cross-channel, cross lifecycle customer service and continues to execute very well," commented Mitch Kramer, senior vice president at Patricia Seybold Group. "While KNOVA's knowledge-centric approach has proven very successful for service and support organizations, companies now increasingly view knowledge as a critical component in improving the overall customer experience online. KNOVA's strategy to extend its knowledge-centric application set to address a wider range of user interactions is right in line with market and customer needs. Its acquisition of Active Decisions is an excellent and timely move."


KNOVA Software is a leading provider of Intelligent Customer Experience solutions that maximize the value of every interaction throughout the customer lifecycle. Built on an adaptive search and knowledge management platform, KNOVA's suite of applications help companies increase revenues, reduce service costs and improve customer satisfaction. Industry leaders including AOL, Ford, HP, Novell, Countrywide, McAfee and H&R Block rely on KNOVA's award-winning Service Resolution Management, Interactive Brand Optimization and Guided Selling applications to power an intelligent customer experience on their websites, and within their contact centers. KNOVA Software is headquartered in Cupertino, Calif. For more information, visit

KNOVA Software, KNOVA, KNOVA 6, KNOVA 6.5, KNOVA Contact Center, KNOVA Self-Service, KNOVA Forums, KNOVA Field Service and KNOVA Knowledge Desk are trademarks of KNOVA Software, Inc. All other trademarks are properties of their respective owners.

Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, statements in this press release that are not historical facts, including those statements that refer to KNOVA Software's plans, prospects, expectations, strategies, intentions, hopes and beliefs and the expected benefits of the use of KNOVA's products are forward-looking statements. These forward-looking statements are not historical facts and are only estimates or predictions. Actual results may differ materially from those projected as a result of risks and uncertainties detailed from time to time in the company's Securities and Exchange Commission filings. These risks include, but are not limited to, risks related to the integration of acquired technologies with the Company's existing solutions, the ability to retain customers of Active Decisions and to increase revenues from the acquired business and market acceptance of new products. Any forward-looking statements are based on information available to the company today and the company undertakes no obligation to update publicly any forward-looking statements, whether as a result of future events, new information, or otherwise.

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