SOURCE: National Fibromyalgia Association; Eli Lilly and Company

National Fibromyalgia Association; Eli Lilly and Company

September 08, 2009 08:30 ET

Know Fibro Initiative Commemorates National Pain Awareness Month

Online Video Library Launched to Share Martha Beck's Experience Living With Fibromyalgia

INDIANAPOLIS, IN--(Marketwire - September 8, 2009) - For people living with painful conditions, September is a time for their true stories of triumph to emerge. Helping to foster support and communication, National Pain Awareness Month allows people with painful conditions to educate others about their experiences, build connections and together fight their pain.

Fibromyalgia has been a commonly misunderstood chronic pain disorder that is estimated to affect approximately 5 million Americans.(i) The disorder is characterized by the presence of chronic widespread pain and tenderness for at least three months(ii), and is frequently accompanied by fatigue, emotional changes and sleep problems.(ii, iii) Experts recommend that a combination of education, lifestyle changes and medication may be the key to helping people who have fibromyalgia feel better.(iv)

Even though fibromyalgia has gained more public attention, efforts to drive awareness are still needed. That's why best-selling author and renowned life coach Martha Beck is championing the cause through the educational initiative Know Fibro. Through video sessions that are now posted on the initiative's Web site, KnowFibro.com, Martha shares details of her nearly 30-year battle with fibromyalgia, and shares tips that have helped her feel better.

"I want people to know they're not alone," said Beck. "These videos not only provide an honest look into how the disorder has impacted every aspect of my life, but also how I've learned to get my fibromyalgia under control with a comprehensive care plan."

Know Fibro, sponsored by the National Fibromyalgia Association and Eli Lilly and Company, offers a wide range of useful information including resources from leading experts, a Web site with Martha's personal story, easy-to-use tips found in a downloadable book, and FibroGuide, a fibromyalgia self-management program.

Download the Understanding Fibromyalgia fact sheet at http://76.12.66.24/release/fibro_facts.pdf.

Download the "Get to Know Fibro" book: http://www.knowfibro.com/pdf/GKFBook.pdf.

Launch FibroGuide: http://www.knowfibro.com/fibroguide.jsp

(i) Lawrence, et al. "Estimates of the Prevalence of Arthritis and Other Rheumatic Conditions in the United States." Arthritis Rheum 2008 vol 58 pp 26-35.

(ii) Wolfe, F, et al. "The American College of Rheumatology 1990 Criteria for the Classification of Fibromyalgia." Arthritis and Rheumatism. 1990; 33:160-172.

(iii) Arnold, L, et al. "Comorbidity of Fibromyalgia and Psychiatric Disorders." Journal of Clinical Psychiatry. 2006; 67:1219-1225.

(iv) Leventhal, LJ. "Management of fibromyalgia." Annals of Internal Medicine. 1999; 131: 850-858.

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