SOURCE: knuru

May 02, 2007 08:30 ET

Knowledge Community knuru Launches With Content From the Wharton School's Business Journal, Knowledge@Wharton

New Information Resource Uses Natural Language Search to Provide Deeply Relevant Results

LONDON -- (MARKET WIRE) -- May 2, 2007 -- Xexco Ltd. today launched knuru, a new knowledge resource that uses natural language search to pull relevant results from business information. As part of the launch, knuru will feature top-tier articles and research from the Wharton School's business journal, Knowledge@Wharton (

knuru is a rich information medium that creates dynamically contextualized summaries in response to search queries written in everyday "natural" language. knuru focuses on relevant and finite information by partnering with institutions that have volumes of reliable information best searched using natural language, thereby delivering a truly unique research tool for the business community. Partner content can be searched at or directly on partner sites. Results are currently gathered from Wharton's extensive database, as well as from over 20,000 current and recent business news sources.

"The Web is a wonderful place for information, but it is not always a place for reliable information," said Bassim Haidar, founder and CEO of knuru. "Our goal is to create a new resource for business information, and partnering with leading research institutions like Knowledge@Wharton is the first step in providing that experience. As knuru continues to expand its select business content partnerships, users will experience more enhanced search query results in the weeks to come."

knuru allows the user to search using K@W, and the research function embedded in Microsoft Office. Natural language search allows users to type short descriptive sentences rather than keywords into the search box, and get deeply relevant responses to their queries. Rather than return a list of ranked Web pages, knuru delivers fewer, more targeted findings that are ranked and ordered according to the relevancy of the search query and are not influenced by page rankings or sponsors. The combination of natural search, ranked by relevancy from a pool of professional content, results in a superior search experience for users.

"knuru presents a unique opportunity for the Wharton School to share its knowledge and expertise with the academic and business community," said Mukul Pandya, Knowledge@Wharton editor in chief. "Knowledge@Wharton has a user base that exceeds 900,000 registrations. We're excited about initial reactions from the partnership, and have already seen a positive response from our users."

Currently in phase one, knuru plans to continue to build a business knowledge network and will announce select authoritative business content partnerships in the near term. Future versions of the software will include the ability to personalize the home page, interactive features to connect like-minded users, separated blog results and mobile search capabilities for the business traveler.

Additionally, the knuru engine is accessible through Microsoft Office 2007 or Office 2003 via the Research button. Users accessing MS Office can download knuru at

About knuru

knuru is a free, privately funded next generation knowledge resource for business information. We focus on relevant and finite information from reliable and authoritative sources comprising document collections, research and authored publications not normally accessible to search engines. Unlike traditional search engines, knuru is not concerned with endless indexing of web pages and a never-ending convoluting pages of rankings, paid rankings or any other artificial juxtapositioning of search results. knuru focuses on premier information and delivers results that are based entirely on relevancy. knuru is committed to delivering knowledge that directly matches what the user is looking for. knuru can be accessed via our Partner websites, via and can also be accessed (via a downloadable application) by users of Microsoft Office via the Research button.

About the Wharton School

The Wharton School of the University of Pennsylvania -- founded in 1881 as the first collegiate business school -- is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. Knowledge@Wharton is an online resource that offers the latest business insights, information, and research from a variety of sources. The most comprehensive source of business knowledge in the world, Wharton bridges research and practice through its broad engagement with the global business community. The school has more than 4,600 undergraduate, MBA, executive MBA, and doctoral students; more than 8,000 annual participants in executive education programs, and an alumni network of more than 81,000 graduates.