SOURCE: ScanAlert

September 18, 2007 08:00 ET

Knowledge Marketing Partners With ScanAlert to Deliver Security Services to Online Retailers

MINNEAPOLIS, MN--(Marketwire - September 18, 2007) - Knowledge Marketing has partnered with security auditor ScanAlert so its customers can validate compliance with the Payment Card Industry Data Security Standard (PCI DSS); as well as address security concerns of online consumers to maximize online sales. Under the agreement, Knowledge Marketing will provide complimentary services to validate PCI DSS compliance, and discounts on ScanAlert's more stringent HACKER SAFE® certification service.

"Knowledge Marketing is ecstatic to partner with ScanAlert because its PCI validation and ubiquitous HACKER SAFE services deliver tremendous confidence and security to online retailers and shoppers," said Darin Lynch, VP, Retail Businesses/CIO. "By combining our market knowledge and reach, we're giving online retailers a truly unique package to improve their results and profitability."

"Knowledge Marketing offers innovative services to retailers that are always trying to improve their online performance," said ScanAlert's Director of Business Development Cresta Pillsbury. "Knowledge Marketing's online marketing platform is an important tool to increase open, click and conversion rates which translate into revenues and profits."

ScanAlert's PCI DSS Validation Service

ScanAlert's PCI DSS Service includes everything Knowledge Marketing's merchants need to be validated to the PCI standard, including: quarterly security scans, an interactive self-assessment questionnaire, and comprehensive telephone/email technical support from CISSP certified security specialists.


HACKER SAFE is the world's most recognized assurance of Internet security. Using its patent pending technology, ScanAlert conducts daily security audits to certify clients to the HACKER SAFE standard. Websites meeting the standard can then promote their certified security to site visitors by placing the HACKER SAFE certification trustmark on their sites. As long as the standard is met, ScanAlert continues to serve a date-stamped image from its network to the site.

About ScanAlert

ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard -- the world's Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE technology protects more than 250,000 websites in over 70 countries worldwide. Well known sites displaying the trustmark include ESPN, The American Red Cross, Toshiba, Sony Music Store and Warner Brothers, along with the majority of the 500 largest online retailers in the USA. ScanAlert also operates HACKER SAFE Labs, the security industry's only research group focused on ecommerce application security. More information is available at

About Knowledge Marketing

Knowledge Marketing is an online marketing company providing fully integrated touchpoint solutions that enable their clients to acquire, grow, and retain highly profitable customers. The company's proprietary solution is driven by a powerful, internet marketing platform that integrates centralized data, email marketing, digital editions, surveys, landing pages and web publishing functionality to connect the clients' brand with their buying audience. The company provides these solutions to key verticals including Retail, Publishing, and Hospitality and is trusted by industry leading clients such as Mall of America, Fastenal, Hancock Fabrics, Austad's Golf, Exmark, Dr. Sears Family Approved, Dishes Décor and More, and Bell Racing. Knowledge Marketing is privately held with headquarters in Plymouth, MN with a Client Services Center in Beatrice, NE. For more information, visit

Contact Information

  • Knowledge Marketing Contact:

    Kathy Diekman
    Marketing Manager
    Tel: 866.844.6275 x 110
    Email: Email Contact

    ScanAlert Contact:

    Nigel Ravenhill
    Dir of Marketing Communications
    Tel: 707-224-7656 X1111
    Email: pr(at)