SOURCE: Awareness, Inc.

Awareness, Inc.

February 01, 2010 13:33 ET

Knowledge Sharing on Steroids: Online Community Brings Together Strategy and Performance Management Professionals

Awareness Powers Global Palladium Execution Premium Community™ (XPC) to Learn, Network, Collaborate, and Influence the Global Strategy Management Movement

BURLINGTON, MA--(Marketwire - February 1, 2010) - Online communities are not only for BtoC organizations. In fact, many BtoB organizations are gathering the brightest minds in the business to share knowledge and best practices via an online community. Awareness, Inc., the leading provider of on-demand social marketing software is helping several BtoB organizations launch their own online communities as a strategic differentiator. One in particular is Palladium Group, Inc., the global leader in helping organizations execute their strategies by making better decisions, who recently launched its Palladium Execution Premium Community™ (XPC).

"We feel that social media is going to fundamentally change the consulting and services business model and we are happy that we have taken the plunge with Awareness and gained a first-mover advantage," said Tricia Gilligan, managing director, Palladium Group. "Our community, with its ability to amass such large amounts of valuable knowledge will significantly influence our future. We are off to a great start not only with the platform but with the member interest in our community."

The Palladium XPC, powered by Awareness, is designed exclusively for executives and strategy and performance management professionals from global public and private organizations. Using advanced social networking functionality, the Palladium XPC's features and functionality include:

-  24/7 peer-to-peer networking
-  Discussion forums
-  Best-practice sharing
-  Benchmarking data
-  Solutions center
-  Ask-the-expert capability
-  Tagging
-  Print and multimedia case studies, articles, executive interviews,
   toolkits, videos
-  E-learning courses developed by Palladium Group and Harvard Business

"Palladium, like Awareness is committed to helping its clients execute upon their strategy. Connecting with its clients is in their DNA so it was a natural fit for us to work with them to develop their XPC," said Mark Cattini, CEO Awareness. "As many BtoB organizations are struggling with how to incorporate social media into their business, Palladium is leading the charge and dramatically changing the way in which the company connects and communicates with its clients."

Video: In Their Words - Palladium XPC

Tricia Gilligan and Adam Zawel of Palladium Group discuss the motivation behind developing the Palladium Execution Premium Community and how it is impacting the company and its members.

Watch here:

Connect with Awareness

-- Twitter: Follow us on Twitter

-- Facebook: Join our Social Media Marketing Best Practices and Social Media Marketing Mavens

-- LinkedIn: Join our Social Media Marketing Mavens Group

-- Blog: Participate in the Awareness Online Community and Blog

About Awareness

Awareness builds online communities for companies who want to use social marketing to engage with their customers, build their brand, and increase revenues. Awareness works with some of the world's most respected companies, including Kodak, McDonald's, JetBlue, ASOS, Fairmont Hotels and AIRMiles to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Marketing Platform that combines user-generated content and social networking with security, control and ROI dashboards. Visit

About Palladium Group, Inc.

Palladium Group is the global leader in helping organizations execute their strategies by making better decisions. Our expertise in strategy, risk, corporate performance management, and business intelligence helps clients achieve an execution premium. Our services include consulting, conferences, communities, training, and technology. The Palladium Balanced Scorecard Hall of Fame for Executing Strategy™ recognizes 124 organizations worldwide that have achieved outstanding execution premiums. Visit

To learn more about the Palladium Execution Community (XPC), or to see if you qualify for membership, visit

Contact Information

  • Media Contact
    Christine Major
    Phone: 781-270-2416
    Email Contact
    Twitter: @awarenessinc & @cmajor