SOURCE: KnowledgeStorm

February 12, 2007 12:33 ET

KnowledgeStorm Results 360™ Content Intelligence and CRM Integration Enhancements Now Available

KnowledgeStorm Tools, Once Only Available on a Customized Basis, Provide Customers With Significant Productivity Advantages

ATLANTA, GA -- (MARKET WIRE) -- February 12, 2007 -- KnowledgeStorm (www.knowledgestorm.com), the Internet's top-ranked search resource for technology solutions and information, today announced the availability of its Results 360™ Content Intelligence and CRM Integration enhancements. Used in conjunction with KnowledgeStorm Solution and Research Listings, these tools provide customers with detailed information and productivity enhancements that will drive improved targeting and better results throughout their KnowledgeStorm campaigns and beyond.

KnowledgeStorm's Results 360 Content Intelligence provides a dashboard of reporting that gives customers a holistic view of how a piece of content on KnowledgeStorm is performing. Customers can see, in aggregate, the demographics of who is responding to their message and how the content compares to the overall demographics of a specific content category. The solution's behavioral and competitive overlap reporting also shows what other pieces of content those who accessed their content looked at. This unmatched level of detail gives KnowledgeStorm customers a complete picture that enables them to make better decisions on how to improve their reach through the right messaging and positioning on KnowledgeStorm and use that intelligence to augment their marketing and product strategies.

KnowledgeStorm's CRM Integration tools bridge the gap between KnowledgeStorm and the customer's sales force automation platform. Instead of traditional periodic "data dumps," CRM Integration automatically delivers leads directly into four popular platforms: SalesForce.com, Siebel, SalesLogix and Eloqua. CRM Integration provides a significant productivity enhancement benefit to KnowledgeStorm customers, since they are now able to see KnowledgeStorm tagged leads instantly in a format they are familiar with. This gives internal sales forces the opportunity to quickly follow up with leads and be more responsive to prospects.

"We understand that our programs are not just about generating leads, but about driving the success of our customers' businesses," said Jeff Ramminger, executive vice president, KnowledgeStorm. "We continue to set ourselves apart by offering solutions such as these that give our customers the tools that help them to achieve their goals and improve how they develop revenue opportunities."

For more information on KnowledgeStorm programs and the Results 360 Content Intelligence or CRM Integration tools, please call (877) 340-9274 or visit www.knowledgestorm.com

About KnowledgeStorm

KnowledgeStorm is the Internet's top-ranked search resource for technology solutions and information. Leveraging the KnowledgeStorm Network of premier partners and its extensive search expertise, KnowledgeStorm is able to reach technology buyers and deliver the information they need no matter where their search begins. KnowledgeStorm, with its network, search expertise and performance tools and services, is a powerful resource for technology vendors, providing them the most opportunities to reach buyers on the Internet and convert them into Web leads. For more information, call (877) 340-9274 or visit www.knowledgestorm.com.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Contact Information

  • MEDIA CONTACT:
    Denise Doyle
    KnowledgeStorm, Inc.
    678-597-5910
    Email Contact