SOURCE: KnownCircle


June 09, 2015 08:00 ET

KnownCircle Expands Social Referral Marketing Services to Local Businesses

Social Discovery, Customer Retention and Referral Automation Now Available to Local Businesses in New Service Categories

MOUNTAIN VIEW, CA--(Marketwired - Jun 9, 2015) - KnownCircle™, a division of SocialTwist, Inc., the leader in social referral marketing that drives referral programs for over 50 of the Fortune 500 brands, today announced that has expanded its services to include additional local businesses in new markets: health & medical, home services, financial services, and real estate. Within these added markets, the KnownCircle service is now available to several new categories of professionals, including optometrists, dentists, architects, interior designers, construction companies, personal advisors and real estate agents. This will expand on existing categories for insurance agents and tax preparers.

"Social discovery is at the core of what we do, and now it will be even easier for consumers to discover local businesses via their trusted friends and family right when they have need for services -- from optometrists and dentists to architects, builders, and real estate agents," said Vinay Murthy, Vice President of Business Development. "For consumers, this means no more calling or emailing friends asking for referrals in any of our service categories. Whether consumers need medical services, financial services, insurance services, and more, they can search by owner or business name, service category or just find out about all local businesses in their city."

KnownCircle's expansion into new markets will help local businesses now generate more leads year-round and track their referral success via a robust analytics dashboard that gives them detailed insights on leads generated, referral sources and trends. There are over 2.5M local businesses already listed in the KnownCircle database, and can be claimed or revised by business owners so their businesses can be discovered, owners can retain customers and receive free referral leads.

Features of KnownCircle for local businesses:

  • Social Discovery: Consumers can use their Facebook login to immediately see which of their friends have endorsed and referred local businesses in their area in each of the new categories, helping them to decide which businesses are right for them. In addition, by setting up their profiles, local businesses can be discovered organically on multiple search engines.
  • Customer Retention: Built-in email and contacts management makes engaging with customers easy and efficient. Local businesses can remind their customers about the value they bring and let them know they appreciate their business by sending Thank You notes and timely Holiday wishes.
  • Referral Automation: A comprehensive set of tools for referral automation includes adding a "Refer Friends" button to a company's Website or email signature, as well as referrals from a profile page. The referral button allows consumers to refer their friends via social channels like Facebook, LinkedIn, Google+, Email and more.

Local businesses can sign-up for free at:

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About KnownCircle
KnownCircle™ is an innovative social referral network where consumers can discover and connect with local businesses that are most trusted by their friends and family. KnownCircle™ is a business unit of SocialTwist, Inc., a leader in social referral marketing that drives referral programs for over 50 of the Fortune 500 brands. For more information, please visit

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