SOURCE: KOCH Records

May 09, 2005 13:44 ET

KOCH Records and Music Choice Join Forces to Promote Artist Robert Earl Keen's New Album, "What I Really Mean"

NEW YORK, NY -- (MARKET WIRE) -- May 9, 2005 -- KOCH Records, the fastest-growing independent music company in the U.S., announces a long-term promotional partnership with Music Choice, the pioneering, multi-platform music network, for KOCH Nashville recording artist Robert Earl Keen. Keen's new album, "What I Really Mean," will be released on May 10th.

The promotion, which will kick-off in May and continue through September, will provide multi-faceted marketing for Keen's new album, "What I Really Mean." Music Choice will offer Robert Earl Keen's exclusive in-studio performance and interview throughout the month of July to over 10 million digital cable (TV) subscribers with access to Music Choice On-Demand, and seven million High-Speed Internet/broadband (PC) subscribers through Music Choice on broadband. In addition, Music Choice will feature tracks from Keen's new album on the Music Choice Today's Country audio channel for Sprint's PCS customers.

Music Choice will also provide additional national exposure for Robert Earl Keen through their concert series in August, reaching over 40 million cable and DIRECTV households. Keen's new album, "What I Really Mean," will be featured on their Today's Country and Adult Alternative audio channels, supported by On-Screen Ad Panels, Block Programming and Customized On-Screen Content, including tour dates, album release date, and artist facts. KOCH Records will promote Music Choice on the album's retail sticker, POP materials, web e-blasts, etc.

In a relatively short period of time, KOCH Records has established itself as the fastest-growing music company and the market leader among independents in North America. The label boasts a wide array of artists and covers a multitude of musical genres including everything from rock to classical to children's music.

"We're incredibly excited with the Music Choice partnership," says Jack Purcell, Director of Marketing and Promotion for KOCH Records Nashville. "By accessing music lovers through Music Choice On-Demand, Music Choice for broadband/High-Speed Internet, the Music Choice Concert Series, the Music Choice audio channels, and the Music Choice channel on Sprint's PCS Service, we will not only be able to bring Keen's concert, which was shot in high definition at the historic Ryman Auditorium, into the homes of his extremely loyal and dedicated fans, but will also have the opportunity to introduce Robert Earl Keen's music and persona to a brand new audience. The potential is huge."

John Hendricks, Director of Country Music Programming for Music Choice, adds, "Like anyone who has ever heard Robert Earl perform, I became an instant fan. I am excited to present this emerging artist to millions of consumers through the Music Choice network."

About KOCH Records

KOCH Records is a division of KOCH Entertainment, the fastest-growing music company and the market leader among independents in North America. The KOCH Entertainment corporate umbrella encompasses the KOCH Records label, KOCH Vision home video, KOCH Music Publishing and KOCH Entertainment Distribution with operations in both the U.S. and Canada. KOCH Records proudly claims the largest number of Billboard charting albums among independents for each of the last four years (2001-2004). For additional info on the KOCH Records label and its roster of artists, please visit www.kochrecords.com

About Music Choice

Music Choice, the premier multi-platform music network, reaches consumers nationwide through digital cable and satellite television, broadband (PCs) and cell phones. Renowned for its cutting-edge innovation in custom video and audio music offerings and music delivery, Music Choice programs a comprehensive selection of video and audio music channels, produces exclusive music-related content, including in-studio performances & artist interviews, music news and music shows, and distributes music videos and concerts that feature both established and up-and-coming recording artists. The Music Choice television network's audio music channels reach over 38 million digital cable and satellite television households, the MC exclusive concerts air in up to 44 million satellite and cable homes nationally, the Music Choice broadband music service reaches 7 million cable-modem subscribers, and Music Choice On-Demand is available to 8 million digital cable households. The Music Choice channel on Sprint's PCS Service has tens of thousands of subscribers. Headquartered in Horsham, PA, Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Adelphia Cable Communications, Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. Visit the Music Choice website at http://www.musicchoice.com.

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