SOURCE: Razorsight


September 29, 2014 10:15 ET

Kodiak Networks Selects Razorsight for Advanced PTT Data Analytics

Razorsight Announces Long Term Agreement With Global Push-to-Talk (PTT) Provider -- Kodiak Networks -- to Deliver Advanced Analytics to Drive Carrier Sales and Boost Customer Lifetime Value

RESTON, VA--(Marketwired - Sep 29, 2014) - Razorsight, the leading provider of cloud-based analytics for communications and media companies, today announced a major agreement with global PTT provider Kodiak Networks. Under the agreement, Kodiak Networks will use Razorsight's Executive Insights and Real Time Predictive Analytics products to improve operational performance and deliver a superior end-user experience that helps reduce churn, increase sales, and improve margins.

As the leading provider of carrier-grade cloud-based PTT, Kodiak Networks offers patented sub-second connectivity for one-to-one or one-to-many conversations to major mobile operators including AT&T, Bell Mobility, KPN, Telefonica, Verizon and many others. Kodiak supports the broadest selection of mobile devices, including feature phones, smart phones and tablets, on any mobile network -- 3G, 4G, LTE and Wi-Fi. These networks can interconnect with traditional Land Mobile Radio (LMR) and Professional Mobile Radio (PMR) networks to extend their reach and functionality.

"By partnering with Razorsight and applying its advanced analytics and big data approach to PTT, we are continuing to enhance PTT's value as an enterprise productivity tool," said Bruce Lawler, Chief Product Officer and SVP of Marketing at Kodiak Networks. "After extensive review of multiple vendors, Razorsight's unique cloud-based approach and vast experience with mobility data science best aligns with our cloud-based strategy and focus on increasing our customers' profitability."

"This is a very exciting win for Razorsight," said Paul Tardif, Vice President of Sales at Razorsight. "Kodiak is an innovator. Their advanced enterprise features include encryption for security, centralized contact and talk group management, and location-based dispatch. Kodiak is spearheading the growth of PTT as a 'must have' technology for hyper-mobile verticals ranging from construction to healthcare, transportation, public safety and government agencies. We look forward to partnering with Kodiak Networks and supporting them as they continue to advance rapidly in the market."

Razorsight delivers compelling value via its cloud-analytics platform. ROI is achieved much faster since no capital expenditure or complex integration is required to deploy Razorsight.

With Razorsight Executive Insights, Kodiak Networks will benefit from deep intelligence on customer relationships, gaining the ability to monetize customer, network, operational and financial data to reduce churn, improve loyalty, and make the most efficient investment in network infrastructure to support customer needs.

Razorsight Real-Time Predictive Analytics will empower Kodiak Networks' mobile operator customers to segment customers by behavioral analysis and create tailored "treatment optimizations" that optimize upsell opportunities. Utilizing tablets and smart phones, Razorsight Real Time Analytics will support Kodiak Networks and their mobile operator customers' ability to make dynamic decisions that positively impact customer satisfaction in the moment, thereby boosting revenue retention and margin. 

About Razorsight
Razorsight's Cloud-based Predictive Analytics Software is used by the world's best known Communications & Media brands including AT&T, Verizon, T-Mobile, Comcast, Telus, Tata, Orange, CenturyLink, Windstream, IBM, Virgin Mobile and Facebook. Razorsight delivers predictive insights to proactively and precisely target customer acquisition, retention, operating margins and increase CLV. We assist in delivering analytics and insights to enable communications and media companies to deliver superior customer experiences.

About Kodiak Networks
A leading provider of mobile enterprise solutions and a pioneer in Push-to-Talk (PTT), Kodiak Networks is the developer of Kodiak InstaPoC™, the only OMA PoC v2.0 compliant solution to offer sub-second call setup. Kodiak was the first company to launch a PTT solution that enables wireless carriers to take advantage of their existing network capabilities. Today, Kodiak has the largest PTT network footprint in the world, with deployments in the United States, Latin America, and Europe.

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