SOURCE: Koeppel Direct

Koeppel Direct

October 08, 2014 09:00 ET

Koeppel Direct Compiles Statistics on the Millennial Generation and Their Media Usage in the United States

DALLAS, TX--(Marketwired - Oct 8, 2014) - Direct response media buying agency Koeppel Direct has released a set of statistics on the millennial generation and their media consumption displayed as an informational graphic. 47% male and 53% female, this demographic is the most culturally and ethnically diverse generation yet. Characterized as most accepting, least trusting, and unusually optimistic, this group of people is seeking to make the world a better place. While this is the most politically progressive age group, they are also the least religiously observant. Also termed the Peter Pan generation, 72% of millennials don't see the value of long-term investing. The unique demographics of this group will require marketers and advertisers to use new mediums and strategies to effectively reach this generation.

As the consumer base within this portion of the population grows, marketers and advertisers are allocating significant resources to keep up with the latest technological platforms where these individuals are making their purchasing decisions. This generation is attached to their smartphones, tablets and television screens. Newspaper and radio advertisements are no longer as effective at reaching this target audience. This information released by Koeppel displays the different media viewing habits of this generation, so that marketers and advertisers can better segment and target their advertisements and marketing efforts to millennials.

Broken down by race and age, this informational graphic also shows the most used media for obtaining news and information by this group. Millennials also enjoy the immediate access to information provided by online viewing. With an average of 43 views per day, smartphones have become part of this generation's identity. From scheduling to communication, social media to payment, the smartphone has become the most essential of all devices for millennials. This informational graphic has been designed as a resource for everyone interested in reaching the millennial generation and looking to get the most out of their marketing efforts. 

About Koeppel Direct
Based in Dallas, Texas, Koeppel Direct is a leading multichannel direct response advertising agency, specializing in direct response television (DRTV). As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating effective advertising campaigns that maximize their clients' ROI. In addition to DRTV, Koeppel Direct provides services for print, radio, and online -- offering a full range of media buying for their clients. Founded in 1995 by President Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel Direct's impressive client portfolio includes major companies like Turbo Tax, and Sports Illustrated. The professional management and highly experienced staff have made Koeppel Direct one of the leading direct response advertising agencies in America.

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