SOURCE: Koeppel Direct

Koeppel Direct

August 06, 2014 08:00 ET

Koeppel Direct Compiles Statistics on Television Habits and Usage in the United States

DALLAS, TX--(Marketwired - Aug 6, 2014) - Direct media group Koeppel Direct releases a set of statistics on viewing habits and television usage in the United States displayed in an informational graphic. 99% of households have at least one television and 56% pay for cable. Because of these high percentages, television commercial advertising is the most costly form of advertising. With the somewhat recent variation of smaller screens on tablets and phones, marketers and advertisers are concerned with adapting their advertisements to fit on these viewing mediums.

This isn't the only thing concerning those in the advertising realm: viewers now have options stream or download their programs and even bypass commercials using DVR. 20% of American's stream or download their programs from a computer. 15% stream from the internet to a television. 40% use DVR or another recording device, and only 10% watch from television on a mobile device. These developments are drastically changing the approach being used to reach target audiences. The informational graphic released by Koeppel can be used as a resource for those in the advertising industry to better understand what necessary adaptions need to be made by gaining a more accurate representation of the volume each of these outlets receive. 

Broken down by race and age, this informational graphic also shows who is watching television, and how much they are watching. It also displays extremely relevant viewing habits such as the most and least frequently watched times of the week. It is imperative that advertisers get the most out of their advertising budget; this informational graphic is a resource that can help advertisers maximize their reach and obtain a more efficient CPM.

About Koeppel Direct
Based in Dallas, Texas, Koeppel Direct is a leading direct response advertising agency, specializing in multichannel direct response television (DRTV.) As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV, Koeppel Direct provides services for print, radio, and online -- providing a broad range of opportunities for their clients. Founded in 1995 by president Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel Direct's impressive client portfolio includes major companies like Turbo Tax, and Sports Illustrated. The professional management and highly experienced staff have made Koeppel Direct one of the leading direct response advertising agencies in America.

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