August 13, 2008 14:18 ET

Kokanee Media Alert: The Results Are In! Find Out If Ranger Lives or Dies

The Kokanee Ranger's fate to be revealed on Sunday, August 17th

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 13, 2008) - The Kokanee "Ranger Live or Die" campaign was a close race to the very bitter end, exciting and dividing fans all over Western Canada. But now the votes have been tallied, and the fate of the Kokanee Ranger has been decided.

Tune into Global TV, during the Family Guy on Sunday, August 17, to find out whether Ranger will live to see another day, or if Sasquatch has triumphed in his pursuit to kill off the Ranger! The two and half minute commercial will air only once on TV, it will then be available for viewing on www.rangerliveordie.ca.

In the Kokanee "Ranger Live or Die" campaign, the public was asked to vote at www.rangerliveordie.ca to decide if the Ranger should live and continue on as the protector of Glacier Fresh Kokanee - or not. Voting began on March 24th, and closed August 5th. Over 430,000 Canadians had a voice and cast their ballots to determine the Ranger's fate.

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