SOURCE: KonaRed Corporation

April 08, 2014 08:54 ET

KonaRed Announces First Quarter Retail and Distributor Successes; Company's Growth in Retail Increases More Than 500% During First Three Months of 2014

KOLOA, HI--(Marketwired - Apr 8, 2014) - KonaRed Corporation (www.KonaRed.com) (OTCBB: KRED), manufacturers of Antioxidant Juices, Organic Green Teas, and On-the-Go Packs developed from extracts and powders from the exclusive Hawaiian CoffeeBerry®, coffee fruit from Kona, Hawaii, today issued a summary report regarding the Company's retail and distribution successes during the first quarter of 2014.

Retail Successes:
Toward the end of 2013, KonaRed beverages could be found in more than 540 retail locations throughout North America. Additionally, its 100% Hawaiian CoffeeBerry®, beverage continued to be used as a branded ingredient in all 32 Jamba Juice locations in Hawaii.

In early January 2014, KonaRed Organic Green Tea was introduced to consumers in 59 ABC Store locations in Hawaii. Those 59 retail outlets also added KonaRed Original to their beverage shelves.

In mid-January, all four commissaries operated by the Defense Commissary Agency began selling KonaRed Organic Green Tea and Original in 10.5oz bottles, enabling KonaRed to surpass 600 retail locations within the first weeks of January.

Less than 30 days later, KonaRed expanded its presence in Canada, as its 16oz. bottles of KonaRed Original became available in more than 80 Save-On-Foods stores (owned by the Overwaitea Food Group). In mid-March, the Company announced that it had added even more Overwaitea Food Group-owned stores, surpassing 100 retail locations.

Three days later, KonaRed Original became available in more than 2,100 Walmart stores as the Company exceeded 2,800 retail locations.

Distributor Successes:
During the first week of January, KonaRed announced that it had entered into an agreement with Splash Beverage Group to sell and distribute KonaRed's products throughout the U.S. Splash Beverage Group is headed by seasoned beverage executives Robert Nistico and Kevin McClafferty, the successful former executive management team at Marley Beverage Company, one of the fastest-growing beverage start-ups in recent years.

During February, the Company announced that it added Nevada's premier leading wine, beer, spirits and beverage distribution company, Southern Wine & Spirits, to its distribution network to cover Nevada.

The Company also added Blue Coast Beverages and Great State Beverages to cover areas in Boston and New Hampshire, respectively.

Additionally, during February, Haralambos Beverage Company, which services more than 10,000 retail and customer accounts in Los Angeles, San Bernadino, Kern, Riverside, and Orange Counties, and Central Beverage Company, which services more than 3,500 retailers in the eight-county Chicago metro area became distributors of KonaRed's beverages.

In early March, KonaRed renewed its agreement with Paradise Beverages to distribute both 10.5oz KonaRed Original and 10.5oz KonaRed Organic Green Tea to retailers throughout Hawaii, including Whole Foods, Walmart, Foodland, and 7-Eleven, among many others.

"We are pleased with the accomplishments we made during the first three months of 2014. Our growth from roughly 540 retail locations in 2013 to more than 2,800 currently represents an increase of more than 500%. We aim to improve upon these numbers and place our line of Hawaiian CoffeeBerry®, coffee fruit products from Kona, Hawaii, in front of as many consumers as possible," said Shaun Roberts, CEO and President of KonaRed Corporation.

About KonaRed Corporation:
KonaRed Corporation is in the business of bringing the health and wellness attributes of Hawaiian Coffee fruit to the masses. KonaRed Corporation has developed an innovative, state of the art, proprietary process that produces antioxidant extracts and powders from Hawaiian Coffee Fruit which are used in its Antioxidant Juices, Organic Green Teas, and On-the-Go Packs. The Company is headquartered in Koloa, Hawaii, and its products are sold in select Whole Foods, Safeway, Sprouts, Walmart, 7-Eleven, and many other retail outlets throughout the US and Canada.

Forward Looking Statements
Certain information contained in this press release, including any information as to our strategy, plans or future financial or operating performance and other statements that express management's expectations or estimates of future performance, constitute "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Action of 1934. All statements, other than statements of historical fact, are forward-looking statements. The words "believe," "expect," "will," "anticipate," "contemplate," "target," "plan," "continue," "budget," "may," "intend," "estimate," "project" and similar expressions identify forward-looking statements. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements, including, but not limited to, certain delays beyond the company's control with respect to its plans or operations. Our actual results may differ materially from the results anticipated in these forward-looking statements due to a variety of factors, including, without limitation those set forth as "Risk Factors" in our filings with the SEC which can be found at www.sec.gov. There may be other factors not mentioned above or included in the Company's SEC filings that may cause actual results to differ materially from those projected in any forward-looking statement. The Company disclaims any intention or obligation to update or revise any forward-looking statements whether as a result of new information, future events or otherwise, except as required by applicable law.

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