MISSISSAUGA, ON--(Marketwired - November 07, 2016) - Konica Minolta Business Solutions (Canada) Ltd. (Konica Minolta) today announces the launch of a new, redesigned version of its website, konicaminolta.ca, promoting its industry leading quality hardware and solutions. The new website welcomes visitors with bold bright colours, a clean design and simplified layout, featuring a more intuitive user interface. The site's refreshed and simplified look, combined with enhanced content, is improved and optimized for mobile and smart devices, for an amplified reach and a more engaging user experience.
Focusing the website on buyer personas, Konica Minolta developed content and design elements to enable users to quickly self-identify and align with content specific to their needs. Optimizing user experience was a primary goal of this project. By offering the right information to the right audience at the right time, visitors to the new website will now be able to search and find information more easily and quickly.
"Our objective is to provide an engaging and informative experience for users with improved usability," says Rebekah Fougere, director, Marketing and Sales Support, Konica Minolta Business Solutions (Canada) Ltd., "We have incorporated an SEO strategy to align with the new site in order to help our customers and prospects easily access information via search engines. We anticipate the new website will help enhance user experience and facilitate content consumption."
About Konica Minolta
Konica Minolta Business Solutions (Canada) Ltd. is a leader in information management focused on enterprise content, technology optimization and cloud services. Our portfolio of offerings deliver solutions to improve our customers' speed to market, manage technology costs, and facilitate the sharing of information to increase productivity. Our IT Services division, IT Weapons, offers a range of IT strategy, support, project and cloud computing solutions. Konica Minolta has won numerous awards and recognition, including placement in the Leaders Quadrant on the Gartner 2015 Magic Quadrant for Managed Print Services (MPS) and Managed Content Services (MCS). Konica Minolta has been recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for nine consecutive years. Konica Minolta, Inc. has also been named to the Dow Jones Sustainability World Index for five years in a row. For more information, please visit: konicaminolta.ca and follow Konica Minolta on LinkedIn, YouTube, and Twitter @KonicaMinoltaCA.