SOURCE: Kontagent+PlayHaven

Kontagent+PlayHaven

December 11, 2013 14:00 ET

Kontagent and PlayHaven Announce Definitive Agreement to Merge

New Company Delivers a Superior Integrated Solution to Help Mobile-Focused Businesses and App Developers Understand User Behavior, Decide What It Means, and Act Immediately to Impact Their Businesses

Already Live in More Than 22,000 Apps, the Combined Solution Will Reach Over 400 Million Monthly Active Users and Track Over 370 Billion Events per Month

SAN FRANCISCO, CA--(Marketwired - Dec 11, 2013) - Kontagent and PlayHaven today announced a definitive agreement to merge -- creating one company with the mission to transform the world's data into valuable action. After closing, the Kontagent and PlayHaven merger will bring together two market leaders to help mobile businesses manage their apps -- making it easier to get to the insights and act on them quickly.

The mobile landscape is changing rapidly with an exponential growth in user data making it increasingly challenging for app developers to draw insights and take effective actions with their users. Combining Kontagent's leading analytics solution with PlayHaven's comprehensive acquisition, engagement, and monetization tools, mobile-focused businesses and app developers can leverage a single platform to understand users, predict meaningful behaviors and take action -- impacting key business goals.

Andy Yang, CEO of PlayHaven will become the CEO of the combined company. Josh Williams, CEO of Kontagent, will become Chief Technology Officer and serve as Chairman of the Board of Directors. They will lead a seasoned management team comprised of leaders from both companies. Investors in the new company will include ALTOS Ventures, Battery Ventures, e.ventures, GGV Capital, Maverick Capital, Morgan Creek and Tandem.

"This is a massive game changer -- not only for PlayHaven and Kontagent, but for our customers and the broader mobile industry," said Andy Yang, CEO of PlayHaven. "Together, we are bridging the gap between insight and action in unprecedented fashion."

Kontagent enables businesses to transform metrics into actionable, data-driven business decisions through its unique combination of advanced mobile analytics and data science solutions. PlayHaven is the only solution that helps developers manage users at every valuable point in their life cycle -- before install, while they're in the app, and after they've left. Whereas mobile businesses today deal with disparate solutions to house, analyze, and act upon their data, the combined Kontagent and PlayHaven solution seamlessly closes that loop.

"The mobile market is fragmented; and creating a top application today involves dozens of SDKs and services," said Josh Williams, CEO of Kontagent. "We're excited to take this leap forward -- offering an end-to-end solution that greatly reduces complexity and helps developers act quickly in a highly competitive environment."

Kontagent and PlayHaven are widely adopted by a variety of mobile-focused businesses including established brands such as Warner Brothers, Coffee Meets Bagel, Thrillist, Beachmint, eHarmony, Turner, and Tinder, and game publishing powerhouses such as Glu, Electronic Arts, SEGA, BigFish and Backflip Studios as well as thousands of indie app developers.

More information on the merger of Kontagent and PlayHaven can be found here.

About Kontagent and PlayHaven

About Kontagent
Kontagent is the leading mobile analytics platform provider for mobile-focused businesses. Kontagent tracks over 400 million monthly active users, thousands of applications, and more than 350 billion events each month for customers worldwide. The company enables businesses to translate their metrics into actionable, data-driven business decisions.

Kontagent is headquartered in San Francisco, with additional offices in London, New Jersey, Toronto, Seoul and Tokyo. For more information, visit www.kontagent.com and follow Kontagent on Twitter @Kontagent.

About PlayHaven
PlayHaven is the business engine for mobile games offering developers flexible tools to intelligently manage player acquisition, engagement, and monetization. PlayHaven is the only end-to-end solution that helps developers manage users at every valuable point in their life cycle.

PlayHaven's platform spans 20,000+ games, 800+ million unique users, 176+ million monthly active users, and more than 14 billion in-game events each month.

Visit www.playhaven.com for more information. Follow PlayHaven on Facebook and Twitter.

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