SOURCE: Kontera Technologies, Inc.

August 02, 2005 11:17 ET

Kontera Technologies, Inc. Announces Huge Growth in Size and Reach of DynamiContext™ Ad Network

DynamiContext™ Enables Web Publishers to Increase Their Advertising Revenue by Turning Existing Content Into Profit

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 2, 2005 -- Kontera Technologies Inc., creator of the innovative industry-leading contextual advertising solution DynamiContext™, has announced today that it has increased its total number of publishers to over 350 since the company's Q1 launch this year. Among the publishers are popular sites such as MajorGeeks.com, CDFreaks, The Auto Channel, Monsters and Critics.com, The PC Guide and many others in content categories such as Computing, Finance, Entertainment, Automotive and Games.

Kontera's unprecedented growth is rooted in the success of DynamiContext™, a proven contextual technology solution for web publishers looking to increase advertising revenue from existing web site real estate. Unlike some keyword-mapping systems, DynamiContext™ delivers targeted messages to users through the use of a patent-pending technology that dynamically analyzes web pages in real time, seamlessly determines the topics and keywords of each page, and delivers content-relevant advertisements, called Adlinks, within the most valuable area of any web site -- the text of the page -- as sponsored keyword links.

"Frankly, I never expected stats so impressive when I signed up for DynamiContext™," said Erdem Uygar, Owner of performance car styling and tuning site, Tuninglinx.com. "What my web site was missing was an opportunity to generate revenue from what I regard as my highest value real estate -- my content. And this DynamiContext™ partnership came at the right time. The results are great! I expect my partnership to Kontera will only bring more profits in future months and years."

DynamiContext™ was developed specifically to provide valuable advertising to advertisers, greater profits to publishers and highly relevant information to web users.

Web publishers control the look and feel as well as volume of ads, called AdLinks, generated by DynamiContext™. Enabling AdLinks requires no additional page real estate nor does it require swapping out of existing ad programs. AdLinks represents purely incremental revenue to any publisher's bottom line.

Jim McMahon, Publisher of the popular PC tools download site MajorGeeks.com, recently said, "Kontera's system allows us to deliver effective targeted ads to our readers in a versatile, unobtrusive way. The DynamiContext™ technology gives us the ability to monetize high profile content which might otherwise go untapped. Their high level of customer support has directly cut down on our level of work and increased our bottom line." Adding after a pause for finding just the right bons mots in full Major Geeks Boot Camp tone, "Trust me these guys take names and kick ASCII!"

Along with the amplified targeting and display capabilities, DynamiContext™ now brings publishers the highest paying and most targeted advertisers on the Internet. Kontera has developed one of the largest multi-source advertising options on the Internet by partnering with a wide variety of search engines, ad networks, ad agencies, and direct advertisers.

"We recently started using Kontera on our site," said James Wray, Editor of the entertainment insider news and reviews site, Monsters and Critics.com. "Kontera generates income from our content in a way traditional banners advertising cannot, taking up no space as well as being acceptable and relevant to users. I have faith that Kontera and their team will continue to deliver for the site."

About Kontera Technologies, Inc.

Kontera Technologies, Inc. is a leading provider of Internet-based, real-time contextual solutions. Kontera's flagship product DynamiContext™ is the most comprehensive context-based platform in the market. Kontera's DynamiContext™ advertising product, AdLink, increases advertising revenue for web publishers, and improves the online experience for users by displaying relevant advertisements based on deep contextual analysis next to or within the content of a website.

Kontera Technologies, Inc. is a privately held company with headquarters in San Francisco, California. For more information on Kontera Technologies and DynamiContext™, visit http://www.kontera.com/webdemo. Publishers can join today at http://www.kontera.com/publishers.asp.

Contact Information

  • Press Contact:
    Norm Page
    Kontera Technologies, Inc.
    (415) 558-7783
    Email Contact