August 03, 2011 09:00 ET

Kony Accelerates Market Position in Healthcare and Life Sciences With New Leadership and Focus

Adding Industry Veteran Aaron Kaufman to Kony's Management Team, Company Positions for Significant mHealth Market Expansion, Healthcare and Life Sciences Leadership

ORLANDO, FL--(Marketwire - Aug 3, 2011) - Kony, the leading mobile platform provider, announced today Aaron Kaufman has joined the company to lead the global healthcare and life sciences business. Mobile applications have become a key strategy in consumer, patient, physician and payer engagement, helping payers and providers navigate the unknowns resulting from healthcare reform and increasing reimbursement pressures. Kony is expanding its reach in the healthcare and life sciences sectors due to amplified demand for mHealth solutions that reach across all devices and operating systems.

Aaron is at the helm of Kony Healthcare and Life Sciences, which addresses the market's specific needs through the Kony Platform and mobile applications. Kony offers healthcare and life science businesses, including providers, payers, pharmaceuticals, biotech, health information technology providers, medical device manufacturers, supplier, and distributor, robust customized applications developed for its customers or by its customers on the Kony Platform. In addition, Kony has developed Solution Accelerators, customizable template applications encompassing the entire healthcare ecosystem that can be branded to meet customer needs, in order to shorten the development cycle. Kony Healthcare and Life Sciences has several partners whom can leverage its Platform to develop custom solutions or utilize Solution Accelerators to rapidly go-to-market.

As a respected healthcare industry leader with a background of delivering stellar results, Aaron brings more than 17 years of healthcare and life sciences architecture thought leadership, strategy and product development experience to his role at Kony. Prior to joining Kony, Aaron served as the chief technology officer for a Fortune 10 healthcare organization, where he focused on healthcare information technology initiatives. Previously, Aaron held senior executive roles at numerous organizations, including U.S. Oncology, Abraxis Bioscience, Cognizant and Infosys.

"I am thrilled to be involved in a company that has such a complete solution to very real issues facing healthcare and life science businesses. I've developed a team here at Kony, comprised of industry veteran sales, marketing, strategic services, and product development personnel with deep knowledge and strategic consulting expertise throughout the entire healthcare ecosystem," explained Aaron Kaufman, vice president and general manager, healthcare and life science solutions, Kony. "One of the major issues we're able to solve is patient and member self-service. We've developed Kony Healthcare and Life Sciences Solution Accelerators, along with our Platform, to be device and operating system agnostic, so these businesses are able to reach all their patients and members in the broadest sense regardless of the device or operating system."

Kony offers a true solution by enabling ubiquitous mobile deployments for companies seeking to engage with consumers and employees across all mobile channels, as well as more than 9,000 devices, 7 operating systems and 15 operating browsers without compromising native functionality. Uniquely, the Kony Platform generates each client specific application, optimized for that channel and format whether that is a smartphone, mobile web browser, tablet, SMS, web gadget or kiosk, through its 'Write Once, Run Everywhere' single application definition rather than solely mobile web solutions or multiple code bases like other options on the market.

Kony's solution also aptly addresses the issues raised by HTML5; one implementation of HTML5 doesn't ensure universal reach due to variants between browsers, carriers and continually evolving standards. The Kony Platform's 'Change Once, Change Everywhere' capability provides the healthcare and life sciences industries with future-proofed solutions, ensuring any change in message, flow, feature or design is simultaneously applied to the application across all extensible clients, achieving an effective, broad, and consistent mobile experience.

About Kony
Kony enables enterprises to offer consumers and employees feature-rich mobile applications in less time and at lower costs than any other solution. Leveraging a single application definition, applications are designed and developed just once, in a device-independent manner, and deployed across multiple channels, including native applications, HTML5 and device-optimized mobile web, SMS, web gadgets, kiosks, and tablets without compromises. Kony's unique platform is proven to future-proof a company's mobile investment by enabling applications to be changed once for all channels, ensuring faster adoption of new operating systems and standards as they are introduced, while eliminating maintenance, upgrade and future development costs.

In 2011 Kony was positioned as a "Visionary" in the Gartner Magic Quadrant for Mobile Consumer Application Platforms (MCAP) report by William Clark, Michael J. King and Linda Dozier. Kony has been named a Gartner Cool Vendor, a 'Most Innovative Company of the Year' by the American Business Awards and was chosen as one of Fast Company's 100 innovative Apple-affiliated achievers.

For more information, please visit Connect with Kony on Twitter, Facebook and LinkedIn.