Koodo Mobile

Koodo Mobile

January 24, 2011 14:52 ET

Koodo and El Tabador Raise $75,000 for Food Banks Canada!

TORONTO, ONTARIO--(Marketwire - Jan. 24, 2011) -

Editors Note: There is a photo associated with this press release.

Koodo Mobile, Canada's decidedly different, pay for what you need wireless company, created a decidedly different and wildly successful way to help feed hungry Canadians this past Holiday season. From November to December, limited-edition collectible figurines featuring Koodo's star spokescharacter, El Tabador, were sold at Koodo Shops and retail partners across Canada as well as online at www.koodomobile.com/minimuchacho with proceeds going to Food Banks Canada. And Canadians jumped at the chance to help El Tabador put hunger issues down for the count. This simple yet significant program was a massive success, raising $75,000 for Food Banks Canada!

"We knew Canadians loved El Tabador," says Kevin Banderk, Chief Koodo Officer. "We're absolutely thrilled so many people wanted to get their hands on these great collectibles and help out Food Banks Canada at the same time. The Koodo team and I want to thank all our El Tabador fans for getting involved and making a difference!"

The four-inch "Mini Muchachos" came in four classic wrestling poses and flew off shelves, becoming one of the must-have stocking stuffers for the holiday season.

"This was such a fun, creative and easy way to get involved and help make an impact on hunger," says Katharine Schmidt, Executive Director, Food Banks Canada. "The mighty El Tabador may be small, but his efforts to help Canadians in need were definitely huge!"

About Koodo

Launched in March 2008, Koodo Mobile is Canada's simple, affordable and flexible mobile alternative for those who just want talk, text and social networking. Koodo Mobile offers a transparent approach to cellular service with per-second billing and no fixed-term contracts. Monthly plans are pre-packaged or build-your-own. Customers have the option to purchase a phone or take advantage of the revolutionary Koodo Tab. Visit www.koodomobile.com for information and locations.

About Food Banks Canada

Food Banks Canada is the national charitable organization representing the food bank community across Canada. Our Members, Affiliate Member food banks, and their respective agencies serve approximately 85% of people accessing emergency food programs nationwide. We continue to work to find short and long term solutions for the close to 900,000 Canadians who are assisted by a food bank every month.

High Resolution Photography is also available upon request.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110124-el_tabador_fig01_jan24.jpg

Contact Information

  • For more information or to schedule an interview with a
    spokesperson, please contact:
    Strategic Objectives
    Lindsey Nigra
    416-366-7735
    lnigra@strategicobjectives.com

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