SOURCE: Omniture

March 19, 2007 12:18 ET

Kor Hotel Group Selects Omniture to Optimize Online Marketing for Luxury Travelers

OREM, UT -- (MARKET WIRE) -- March 19, 2007 --Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Kor Hotel Group, a Los Angeles-based luxury hotel operator with properties in Palm Springs, Beverly Hills, South Beach and Mexico's Riviera Maya, among others, has selected Omniture to streamline online marketing strategies and optimize Web site customer interaction, targeting the specific needs of their luxury consumer demographic. By implementing Omniture SiteCatalyst® across their multiple Web properties, the company can now understand online visitors' booking preferences, price thresholds and site navigation paths -- enabling the hotel conglomerate to execute more targeted online marketing initiatives.

"Our business strategy is about providing luxury experiences for our customers, and we believe that experience starts with the Web site," said Tom Santora, Senior Vice President of Sales and Marketing at Kor Hotel Group. "Omniture helps us accomplish this goal by providing information to understand customer preferences on each of our individual hotel Web sites, as well as a snapshot of how our properties as a whole are resonating with our global audience. With Omniture technology, we can effectively measure the Internet behavior of our customers and quickly enact cost effective solutions to improve our guests' online experience."

As an emerging company in the hyper-competitive luxury hotel industry, the effectiveness of Kor's online channels is a top priority. With the Web analytics insight generated by SiteCatalyst, Kor's marketing team can execute campaigns for one or all of their Web properties, watch customers' interactions in real time, then make campaign adjustments accordingly -- or even execute a re-marketing initiative to identified segments to optimize booking conversions.

"Understanding your online visitors well enough to know which offers and Web site content resonate with their individual preferences is a huge competitive advantage," said Gail Ennis, senior vice president of marketing at Omniture. "For organizations with multiple Web properties, like Kor Hotel Group, Omniture solutions can not only provide insight into the visitor trends of each Web site, but can also measure how that behavior relates to the business performance of the parent company as a whole."

About Kor Hotel Group

The Kor Group is a privately held real estate investment, development and management firm that is redefining the concept of home with its distinctive hotel and residential properties. Kor Hotel Group, the hospitality division of Kor, holds a diverse property portfolio and manages both its own assets and non-owned hotels under third-party management agreements. Properties include Viceroy Santa Monica and Viceroy Palm Springs, Avalon Hotel and Maison 140 in Beverly Hills, Tides in South Beach, Chamberlain in West Hollywood, Campton Place in San Francisco, Ikal del Mar on Mexico's Riviera Maya and Villa del Sol resort in Zihuatanejo on the Mexican Pacific Coast. Kor's newest venture, Loden Hotel in Vancouver, Canada, is forthcoming in summer 2007. A new Resorts & Residences division unites Kor's hotel and residential expertise with ground-up broad-scale projects both nationally and internationally. Currently under development are two residential resort complexes in Miami, Viceroy Icon Brickell and Viceroy South Beach, two on Mexico's Riviera Maya, Viceroy Riviera Maya and The Tides Playa del Carmen, as well as Kor's initial overseas venture, Viceroy Anguilla in the British West Indies. A timely integration of Kor Hotel Group's residential and hotel development visions, these projects represent the next evolution of the Kor mission.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard.

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information

  • Omniture Press Contact
    Andrew Watson
    Email Contact

    Kor Hotel Group Press Contact
    Daniel Guerrero
    Email Contact