January 13, 2011 12:34 ET

Korea Announces Grand Opening of Korea Software Promotion Center in Silicon Valley

KOTRA CEO Cho Hwan-Ik Honors Innovative Software Entering US Market

SAN JOSE, CA--(Marketwire - January 13, 2011) -  The Korea Trade and Investment Promotion Agency (KOTRA) today announced their official opening of The Korea Software Promotion Center in Silicon Valley for January 18, 2011 at 10 AM. South Korea is about to play a pivotal role in East-West trade. The US and Korean governments are working feverishly to resolve remaining obstacles in their recently negotiated Free Trade Agreement in order to secure approval by the South Korean National Assembly and the United States Congress. Meanwhile, KOTRA is assuming the ready position for software leadership by employing the domestic market as a high-tech test bed which will prepare software products for global release.

"We are excited to bring our presence and spearheading technology to Silicon Valley," said Cho Hwan-Ik, CEO of KOTRA. "The new promotion center will lend support to Korea's software companies as well as help spur economic development and technological advancement in the region. This move represents a huge step for positioning Korean Software among the most innovative minds, and we come prepared to encourage growth and spur development in the Korean software industry sectors that is globally reaching."

Honorary guests in attendance of the grand opening will be Santa Clara Chamber of Commerce President & CEO Steve Van Dorn and Consul General of the Republic of Korea in San Francisco Jeong Gwan Lee. The Vice Mayor of San Jose, Madison Nguyen, will also participate in the inaugural ceremony. Also in attendance will be KOTRA representatives including CEO Cho Hwan-Ik, Regional Director General for North America Soonyong Hong and ESTsoft CEO & President Jangjoong Kim. The opening of the promotion center is part of KOTRA's mission to boost local economies, advance technology, and strengthen the global presence of its partners in the IT services and software packaging industries.

About Korea Software Promotion Center
The Korea Software Promotion Center assists emerging Korean software companies to expand into the North and Latin American markets. As the gateway for Korea's most promising software companies, KOTRA provides Korean software companies with value added services, including localization, specification of market requirements, business development expertise, market analysis and strategies, participation in industry conferences and tradeshows, and establishing and managing channel partners. For more information, visit