SOURCE: Koupon Media

Koupon Media

November 19, 2012 08:33 ET

Koupon Media Launches 'Tap-to-Redeem' Technology -- No POS Needed

Marketers Can Deploy Effective Mobile Campaign Before Black Friday

FRISCO, TX--(Marketwire - Nov 19, 2012) - Koupon Media, cloud-based Digital Campaign Management (DCM) platform provider, today announced its patent-pending 'tap-to-redeem' technology, to enable retailers, grocers, and c-stores to deploy single-use, fraud protected digital coupons. Customers can deploy effective, measureable, redeemable coupons and offers -- without POS integration -- enabling deployment of mobile campaigns in days. Koupon Media's DCM also allows retailers to get paid by Consumer Packaged Goods providers (CPGs) sooner than they do today.

Koupon Media recently announced its innovative DCM platform, which centralizes the creation, distribution, and measurement of digital offers through multiple channels, including Apple Passbook, mobile app, text, web, email, Facebook, etc.

"Our tap-to-redeem technology can be executed in days, helping customers understand consumer behavior in real time," said TJ Person, Koupon Media founder and CEO. "Retailers and c-stores want to offer mobile coupons, but many find it cumbersome to deal with complex systems already in place. Our non-POS option allows immediate deployment so they can see, firsthand, how successful mobile campaigns can be."

Using DCM, shopper marketers send coupons directly to customers under their own brand -- without 3rd party disintermediation. When consumers receive coupons on their smartphone, they simply 'tap' the coupon to redeem it. The technology enforces one-time use through multi-layer fraud protection that automatically geofences redemptions and requires costumers to act within a pre-determined time.

Koupon Media's DCM platform incorporates sophisticated consumer analytics that tracks the consumer's path to purchase. Marketers receive assurance that coupons are used, and that they aren't shared or duplicated.

"We invite retailers, grocers, and c-stores to implement just one mobile campaign now, before the holidays, to test it out and see how they can greatly increase foot traffic and the bottom line before year end," added Person.

About Koupon Media
Koupon Media provides an innovative Digital Campaign Management (DCM) platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital coupons and loyalty programs. The company's cloud-based B2B solution solves problems that plague today's fraud-filled and broken print coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile app, QR, bar code, text, email, Apple Passbook, and social media, Koupon Media's patented technology deploys single-use coupons to eliminate fraud from the fulfillment process. Founded by mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media is funded by DFJ Mercury, Trailblazer Capital, and Matthew Pritzker Company. Major customers include Pepsi and 7-Eleven. Koupon Media is headquartered in Texas with offices in Illinois.

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