SOURCE: Koupon Media

Koupon Media

October 02, 2012 08:22 ET

Koupon Media Platform Passbook-Enabled

Marketers Poised to Reach Millions Using Digital Campaign Management (DCM) Platform

FRISCO, TX--(Marketwire - Oct 2, 2012) - Koupon Media today announced its Digital Campaign Management (DCM) platform is Apple Passbook-enabled, the first business-to-business digital offers platform to be integrated into Passbook. Marketers can start to populate Passbook with coupons and offers, reaching millions of iPhone users. Koupon Media also announced the launch of its DCM platform today, with 7-Eleven and Pepsi among the first to deploy. Koupon Media is exhibiting this week at the NACS Show in Las Vegas, NV.

"We're so excited about this new opportunity from Apple, which will propel the mobile wallet market into high speed. Clearly, Passbook offers an incredible new channel for marketers to reach customers in a familiar, convenient app on their beloved iPhone," said TJ Person, CEO and co-founder of Koupon Media. "With our integration, we can now offer our customers one more channel when pushing offers and deals to their customers."

With the integration of the Koupon Media DCM platform into Passbook, Koupon Media leads the way in providing centralized creation and measurement of digital offers, deals and coupons. This Passbook integration allows marketers to create, schedule and manage offers elegantly, all through the central DCM platform. Just as retailers can easily reach customers via text, email, mobile app, and print, through the DCM, Koupon Media has enabled easy integration through its white label app for push offers through Passbook, allowing marketers to tap into the billions of iPhone carrying people around the world. As part of the Koupon Media cloud-based offering, retailers, grocery store chains and brands no longer have the burden of technical integration between various channels, giving them a single source offer distribution strategy across-multiple channels, now including Passbook.

There are three ways for brands to utilize Passbook -- directly through a retailer's iPhone app, via email, or through a hyperlink click. For its Passbook integration, Koupon Media will utilize SMS to help customers create campaigns to be delivered to customers, where consumers can store offers and coupons in Passbook and use them when they are ready, directly from their iPhone.

"Koupon Media is ultimately platform agnostic -- our ultimate goal is to help our customers reach their customers, easily and quickly, without having a complicated deployment process," Person added. "What marketers want is to understand how customers want to be reached and what works for them when making purchases. We deploy campaigns on behalf of our customers, in a matter of days, and provide them with valuable redemption information in real time so they can repeat successful campaigns or tweak the next one for improved results."

To learn more about Koupon Media and its innovative platform, visit Koupon Media is well funded by DFJ Mercury, Trailblazer Capital, and Matthew Pritzker Company.

About Koupon Media
Koupon Media provides an innovative Digital Campaign Management platform for progressive retailers and brands wanting to unify the creation, distribution, redemption, and analysis of digital coupons and loyalty programs. The company's cloud-based solution solves many problems which plague today's fraud-filled and broken print coupon and promotions market, and helps brand managers customize offers and increase visibility into consumer buying behavior. Delivered via mobile application, QR code, bar code, text message, email, or social-media, Koupon Media's patented technology deploys single-use coupons to eliminate fraud from the fulfillment process. Founded by mobile entrepreneurs T.J. Person and Scott Hutchinson, Koupon Media is headquartered in Frisco, TX with offices in Chicago, IL.

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