SOURCE: Koupon Media

Koupon Media

November 09, 2011 08:00 ET

Koupon Media Raises $2 Million to Bring Innovative Mobile Coupon Delivery, Fulfillment and Analytics Platform to Market

DALLAS, TX--(Marketwire - Nov 9, 2011) - Koupon Media, the creator of a new and innovative platform for delivering digital coupons to consumers via mobile devices, today announced that it has raised $2 million in Series A funding, led by DFJ Mercury, with participation from the Matthew Pritzker Company. The new round of venture financing will be used to further develop its technology and bring it to market for use with retailers, consumer product brands and marketing agencies.

Mobile coupon usage is expected to reach 300 million users and generate $6.5 billion in sales by 2014, according to the Promotional Marketing Association.

Koupon Media is well-positioned to capitalize on this growth having recently completed a proof-of-concept demonstration of its technology for a major global beverage company with impressive results. Koupon Media's uniqueness in the mobile couponing space is its ability to deliver single-use consumer product coupons at retail. These single-use coupons eliminate fraud from the fulfillment process, and are delivered via QR code, bar code, text message, email, or social-media websites. Koupon Media's fulfillment platform has been integrated with a variety of retailer point-of-sale (POS) systems, providing brands both enhanced product control and detailed analytics to better determine consumer buying behavior.

"Koupon's business model truly stands out against the onslaught of coupon startups in the market," said Blair Garrou, Managing Director of DFJ Mercury. "We like their brand-focused approach and the team's background in mobile content and advertising."

"Mobile marketing and couponing is clearly a growing market with numerous opportunities to introduce innovative technologies that enhance and improve the customer experience," said Matthew Pritzker. "We look forward to working with an experienced management team, bringing our operational experience and network of relationships to help Koupon grow and succeed."

"Digital media investors want to know your lineage in marketing and brand experience," said T.J. Person, CEO and co-founder of Koupon Media. "Having spent the last few years at Omnicom Group, we've had the opportunity to work with some of the biggest brands on the planet. They have helped us create a brand-focused platform to fit into their existing marketing."

T.J. Person, CEO and co-founder of Koupon Media, launched the company as part of the Tech Wildcatters seed accelerator in Dallas. Previously, Person was President and co-founder of Mango Mobile, a leading mobile content technology platform provider. Person grew Mango Mobile to an early leader in the mobile content market and oversaw its acquisition by Omnicom Group in 2007. In 2009, Mango Mobile was merged with GMR Marketing, a mobile marketing business, where Person served as Senior Vice President of Mobile Marketing Strategy.

Person's co-founder in Koupon Media is Chief Technology Officer Scott Hutchinson, who has more than 12 years of experience in wireless mobile application services and ecommerce. Previously, Hutchinson teamed with Person at Mango Mobile where he used his experience in enterprise level application development to help build the Mango Mobile content delivery platform.

Companies who are interested in learning more about Koupon Media and its innovative digital coupon platform should visit www.kou.pn

About Koupon Media
Koupon Media is an innovative mobile coupon delivery, fulfillment and analytics platform for consumer product brands. Koupon Media's single-use coupons eliminate fraud from the fulfillment process, and are delivered via QR code, bar code, text message, email, or social-media websites. Koupon Media's fulfillment platform has been integrated with a variety of retailer point-of-sale (POS) systems, providing brands both enhanced product control and detailed analytics to better determine consumer buying behavior. The Company was founded in 2011 by mobile technology entrepreneurs T.J. Person and Scott Hutchinson, who have a combined 30 years of experience in the mobile content, advertising and marketing industries. Koupon Media is headquartered in Dallas with offices in Chicago. For more information, please visit www.kouponmedia.com.

About DFJ Mercury
DFJ Mercury is a seed and startup venture capital firm. Headquartered in Houston, DFJ Mercury invests in compelling and novel information technology and science-based startup opportunities. With over $100 million under management, our firm seeks to partner with extraordinary entrepreneurs to build globally competitive businesses, focusing on technology innovation in the U.S. Midcontinent. Since inception in 2005, DFJ Mercury has been one of the most active seed funds in the Midcontinent and has become a "go-to" venture firm for entrepreneurs at the earliest stages of idea generation, company formation, and market execution. DFJ Mercury is a partner in the DFJ Global Network of venture funds. For more information, please visit www.dfjmercury.com.

About Matthew Pritzker Company
Matthew Pritzker Company, LLC is the principal financial and investment office of Matthew Pritzker. The private equity division of the office makes direct equity and debt investments in high-growth companies that are efficient in their capital needs, with a portfolio that includes innovative, early and growth-stage companies in technology, retail, media, real estate and other sectors. For more information, please visit www.matthewpritzkercompany.com.

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