SOURCE: Kraft

August 22, 2007 11:07 ET

Kraft Foods Launches New Program to Support People With Diabetes

Good Eating, Good Living Radio Show and Website Aim to Clear Up Confusion and Isolation Often Associated With Diabetes

NORTHFIELD, IL--(Marketwire - August 22, 2007) - Today Kraft Foods Inc. (NYSE: KFT) announced a new initiative designed to provide support for the millions of Americans living with diabetes. The initiative, Good Eating, Good Living, is a syndicated radio show, ongoing direct mail publication and Website intended for people with diabetes and their caregivers. There are currently more than 14 million people in the United States diagnosed with diabetes(1), and many more who are considered to have pre-diabetes. This effort is part of the company's continued focus on programs that are most relevant for consumers and important to growing its business.

"Research shows that many people with diabetes often feel isolated and confused, and most do not have direct access to nutrition and fitness consultants," said Andrea Brown, Sr. Director, Strategic Marketing Initiatives, Kraft Foods. "Through Good Eating, Good Living, we will offer the much-needed education, food solutions, lifestyle tips and support this community is looking for, so that they can better manage their condition."

Tune in for Expert Advice

The Good Eating, Good Living radio show is hosted by health and lifestyle expert and registered physician assistant Amy Hendel, R-PA, features segments with registered dietitian and certified diabetes educator, Edye Wagner, RD, CDE, and is scheduled to air for 22 episodes beginning August 25 in cities across the country.

The show will provide positive support and solutions for listeners to help them navigate the day-to-day challenges of dealing with diabetes. Each episode will feature guest experts to address diabetes-related topics, meal and recipe ideas, and nutrition and fitness tips. Listeners can call 1-888-KRAFT4U with additional diabetes-related questions; and select nutrition questions will be answered on the air each week by Wagner.

"Diet and exercise are both key ingredients in living a healthy lifestyle, and the Good Eating, Good Living radio show gives people a new and exciting forum to uncover facts about diabetes," said Amy Hendel, host Good Eating, Good Living. "The good news for the millions with this disease is that by choosing Kraft products they don't have to deprive themselves of their favorite foods or sacrifice flavor."

A wide variety of Kraft products can fit into a well-balanced diet, and people living with diabetes can still enjoy great-tasting, convenient foods and their favorite brands. From Post Shredded Wheat cereal, Triscuits crackers, Crystal Light and select South Beach Diet products, many popular everyday Kraft brand items can be good options for people with diabetes. Individuals should work out a meal plan with a registered dietitian, certified diabetes educator or other health care provider.

Help is Just a Mouse Click Away

Kraft also offers simple food and lifestyle solutions for people living with diabetes online at www.goodeatinggoodliving.com. The site provides support in a number of ways, including:

--  Featured recipes, including serving size, nutrition information and
    exchanges
--  Smart tips
--  Meal and fitness planner
--  Product nutrition information
--  Tools and calculators
--  Logs and journals
--  Relevant articles
--  Helpful links to additional resources
    

Consumers can sign up online to receive Kraft's new magazine, Good Eating, Good Living, which provides additional expert advice, recipes and tips for people with diabetes and their families.

For additional information and a complete list of all markets and stations where Good Eating, Good Living is airing, visit www.goodeatinggoodliving.com.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.

(1) Source: American Diabetes Association

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