SOURCE: KRAFT Macaroni & Cheese

KRAFT Macaroni & Cheese

January 06, 2011 18:42 ET

KRAFT Macaroni & Cheese Hires Ted Williams, Man With a Golden Voice

Ad Spots Debut During Kraft Fight Hunger Bowl January 9, 2011 on ESPN

GLENVIEW, IL--(Marketwire - January 6, 2011) - Not every homeless person is as lucky as Ted Williams. Just a few days ago he was panhandling, but with the help of a YouTube clip that quickly went viral, Mr. Williams' golden voice has landed him a job with KRAFT Macaroni & Cheese, one of America's most iconic brands.

As his first job in many years, Mr. Williams was in New York City where he taped voice-overs for four new KRAFT Macaroni & Cheese TV spots that will air throughout the year. The spots are part of the "You know you love it" campaign that launched in May 2010. His first ad will debut during the Kraft Fight Hunger Bowl in San Francisco on ESPN, January 9, 2011 at 6:00 p.m. (PST)/9:00 p.m. (EST). The event is the culmination of the Huddle to Fight Hunger, Kraft Foods' integrated marketing campaign designed to give 20 million meals or more to Feeding America, the nation's leading hunger relief organization.

"Like many others, KRAFT Macaroni & Cheese and our ad agency were moved by Mr. Williams' story. We were in the middle of making our TV spots and in a unique position to help Ted use his great voice to gain employment," said Noelle O'Mara, Brand Manager, KRAFT Macaroni & Cheese. "KRAFT Macaroni & Cheese has a tradition of bringing families together and helping those in need and we're thrilled to help Ted on his journey to re-establish himself."

In addition to Mr. Williams' voice-overs during the Kraft Fight Hunger Bowl, two other spots featuring his voice will air during the live Golden Globes telecast on NBC, Sunday, January 16, 2011 from 5:00-8:00 p.m. (PST)/8:00-11:00 p.m. (EST).

About Kraft Foods
With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery and quick meals. The company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion -- Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com) (NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

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