SOURCE: Krillion Inc.

August 19, 2008 07:02 ET

Krillion Adds 96 Product Categories to Its Local Shopping Search Index, Making It Easy for Online Shoppers to Locate More Products Nearby

Web's Most Comprehensive Information Source for Local Product Search and Availability Enables Manufacturer, E-Tailer and Publisher Partners to Show Their Customers and Visitors: "Where You Can Find the Product You Want, Right Now, Near You"

MOUNTAIN VIEW, CA--(Marketwire - August 19, 2008) - Krillion™ (, the local search engine that connects Web-influenced buyers with in-store merchandise, has added 96 product categories to its Krillion Localization Engine™. Krillion now offers location-specific inventory information for 20,000 big-box retail locations across the United States, encompassing 155 product categories and 900 product brands, and representing more than one billion local, in-store items across the country. This makes Krillion the Web's largest provider of location-specific product information, and the most comprehensive source for manufacturers and publishers that want to connect multi-channel shoppers with products at local retailers.

A study conducted by The e-Tailing Group ( profiled the emergence of a more demanding, Web-influenced shopper, who conducts extensive research prior to purchase and expects e-tailers to offer convenience features such as in-store pick-up. The top-ranked online resources used by these shoppers as they decide what to buy are manufacturer websites (61 percent), retailer websites (54 percent), and search engines (53 percent).

"Consumer use of the Web for conducting product research prior to purchase has grown rapidly across all product categories, yet the Web does a poor job of providing online shoppers with precise information on where to find what they want locally, right now," said Joel Toledano, CEO of Krillion. "Our research indicates manufacturers' websites are an especially important resource for online shoppers as they research which product to buy. By broadening the scope of the products we track in our index and making this information available to manufacturers and other publishers through our dynamic local search platform, we make it possible for our clients and partners to give their customers something that millions have said they want: up-to-the-minute local pricing and availability information on the product they want to buy, so they can pick it up today."

New categories now tracked by Krillion's local search index include computers and office equipment (laptops, desktop computers, printers, copiers, fax machines, scanners); consumer electronics (car audio and electronics, GPS navigation systems, home audio/home theater, portable audio/MP3 players, satellite radio); lawn and garden (generators, grills, lawn and garden tools, mowers and tractors, patio furniture); and tools and hardware (hand tools, power tools).

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion's local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit

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