SOURCE: Krillion Inc.

November 29, 2007 13:53 ET

Krillion CEO Joel Toledano Injects "Web2Store" Perspective at Kelsey Group Interactive Local Media Conference

MOUNTAIN VIEW, CA--(Marketwire - November 29, 2007) - Joel Toledano, cofounder and CEO of Krillion™ (, the company that connects purchase-ready buyers with local retailers, is a panelist at the Kelsey Group's Interactive Local Media Conference at the Hyatt Regency Century Plaza, Los Angeles, California.

Toledano and fellow panelists will discuss "Localized E-Commerce" and will examine how the big-box retailers are integrating the needs of local buyers into their e-commerce strategies. The panel starts today at 2pm.

Hot topics that attendees can expect Toledano to touch upon include:

--  What drives consumers to take advantage of the 'buy online, pick up in-
    store' facilities now offered by e-tailers on their websites?
--  Why does providing real-time in-store product availability increase
    the amount a customer spends?
--  With more of their Internet-influenced customers using local search to
    locate a product in a nearby store, what are retailers doing to create
    cross-media continuity between their stores, catalog and web presence?
--  Which categories of products are most likely to be bought online and
    picked up locally, and how does the size, complexity and consumer needs
    determine a product's 'web2store' appeal?

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About Krillion

Krillion is the leader in actionable local search: local search that results in consumers taking action to buy. Krillion's mission is to transform the way ready-to-buy consumers find and buy national brands -- locally. Based on its unique, patent-pending Krillion Localization Engine, Krillion search provides the most accurate local shopping search results available on the Internet. Krillion, founded in February 2006, is funded by Hummer Winblad Venture Partners. Visit to find the product you want to buy, near you, right now.

Krillion™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

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