SOURCE: Krillion Inc.

Krillion Inc.

November 15, 2010 09:00 ET

Krillion Data-as-a-Service Brings the Power of Local Product Shopping Search and In-Stock Availability to Interactive Advertising

Krillion Business Customers and Partners Can Now Access Krillion's Local Shopping Search Data Index, Including Availability of Products in Stores, for Use in Dynamic, Rich-Media Advertising; By Presenting Ready-to-Buy Online Shoppers With Highly Localized Information on Leading Products, Brand and Retail Marketers Can Now Easily Localize National Interactive Ad Campaigns to Drive More Web-to-Store, Cross-Channel Sales

MOUNTAIN VIEW, CA--(Marketwire - November 15, 2010) - Krillion™ (www.krillion.com), the Data-as-a-Service company that connects online shoppers with products available locally, has expanded both its data feed and API programs for retail and brand marketers looking to incorporate dynamic local product information and relevance into rich-media ads targeted to web-influenced local shoppers. Krillion's enhanced on-demand data service now includes location-based product availability, deliverability and other customer convenience information on products carried at nearby retailers, helping online shoppers understand all of their local purchase options as they decide what to buy, and where to purchase. Both services are available immediately to Krillion's business customers and partners for the 2010 holiday season.

Krillion's customers and partners, including leading consumer brands, national retailers, content publishers, and rich media providers, can now access data and the tools from Krillion to build and serve geo-targeted national ad campaigns displaying localized data and product level information within an online ad unit.

Krillion's structured local shopping information available for use in rich media includes:

1. Local store products and pricing
2. Store locations and local hours
3. Store contact information
4. Products sorted by single retailer or multiple retailers
5. Product in-stock availability

The availability aspect of Krillion's data service represents the first true dynamic output of a "national product availability checker" by leveraging Krillion's real-time, local product search data specifically to address the growing demand for dynamic and locally relevant online advertising options. Krillion's versatile API can be accessed for use across digital display, video, mobile and search advertising applications, and is specifically geared to high-scale, fast-response requests from rich-media advertising. For this reason, the API is optimized for Adobe Flash, serving as the back-end to provide dynamic results in the popular rich-media environment.

"We are always looking to enhance web-influenced shopper engagement across all points along the retail value chain," said Sherry Thomas-Zon, CEO of Krillion. "Consumer product advertisers and their creative agencies are seeking more localized, dynamic content to power the next generation of rich-media display ads. PC-based and mobile ad networks already provide the important element of campaign optimization through geo and behavioral targeting for their clients. What has been missing, and is now provided by Krillion, is the location-aware information that adds relevance by quickly highlighting local offers, as well as availability of products that will drive local customer engagement and more in-store sales."

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About Krillion
Krillion provides consumers and its business partners real-time intelligence on where specific branded products are sold, and which retailer has them in stock right now. The leader in local product search, Krillion aggregates and structures consumer product information in real time, to create an up-to-the-minute index of products across over 1200 brands, 30,000 retailer locations in 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multichannel retailers. Krillion's local product information is available as a data service that powers the websites and applications of manufacturers and content providers, Mobile providers and applications, and the rich media for marketers, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. www.krillion.com

Krillion™, Krillion Product Locator™, and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

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