SOURCE: Krillion Inc.

Krillion Inc.

May 19, 2010 06:00 ET

Krillion Powers Local Shopping on Nokia Point & Find Consumer Service

Krillion Mobile Lets Shoppers Scan Barcodes With Their Nokia Phones to Get Real-Time Product Availability and Pricing at Nearby Stores

MOUNTAIN VIEW, CA--(Marketwire - May 19, 2010) - Krillion™ (www.krillion.com), the company that connects online shoppers with local, in-stock product, has launched Krillion Local Shopping, a new mobile service on Nokia Point & Find, Nokia's augmented-reality browser on Nokia S60 devices. Using Nokia Point & Find and Krillion Local Shopping, consumers can point their mobile phone at the UPC barcode of thousands of products, quickly locate nearby retailers that carry a specific item, determine current availability at each store, and compare prices.

"Mobile shoppers are the ultimate local shopper -- they want to know which retailers carry the product they want right now, and at what price. So it makes perfect sense to integrate our local product search data service into the latest mobile devices," said Sherry Thomas-Zon, CEO of Krillion. "By powering local shopping on Nokia Point & Find, we can give mobile shoppers the most accurate information available today, and add unique and highly differentiated value to Nokia's latest handsets."

To see how it works, visit Krillion's blog, Krillionology.com.

How to load Krillion Mobile on your Nokia phone

  1. Download and install Nokia Point & Find for your compatible Nokia handset at http://store.ovi.com/content/8758. If you have not already, you will be asked to register at the OVI store.
  2. Open Nokia Point & Find, go to Add/Remove World, search for and install the World named Krillion Local Shopping.
  3. Open Nokia Point & Find, enter Krillion Local Shopping, and point at the barcode of cameras, consumer electronics, computers, major appliances, and more.
  4. In seconds, Krillion Local Shopping displays a list of nearby retailers, with availability and pricing information for that product.

Real-time, local product availability, delivered in a highly structured and customizable format
Krillion's versatile data service enables powerful location-aware mobile shopping applications and devices. The company's on-demand data service can also be adapted to power mobile applications, carrier decks, carrier portals, and can deliver location-aware information that can be integrated into in-app mobile ad campaigns.

Useful links
Krillion local product search consumer site -- corporate site -- blog -- Facebook -- Twitter @krillionology

About Nokia Point & Find
Nokia Point & Find (http://pointandfind.nokia.com) enables people on the move to access relevant information and services on the internet, simply by pointing their mobile phone camera at real life objects. The service combines the first mobile augmented-reality browser on S60 devices with a web-based content management tool that allows anyone to create and publish augmented-reality experiences. Shopping applications powered by Nokia Point & Find connect consumers around the world with robust shopping comparison engines that use advanced barcode and location-based technologies. Shoppers using Nokia Point & Find shopping worlds can easily access product information, pricing, and purchase items simply by scanning barcodes or using text-entry features, direct from their mobile handsets.

About Krillion
Krillion provides consumers and its business partners real-time intelligence on where specific branded products are sold, and which retailer has them in stock right now. The leader in local product search, Krillion aggregates and structures consumer product information in real time, to create an up-to-the-minute index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multichannel retailers. Krillion's local product information is also available as a data service that powers the websites and applications of manufacturers and content providers, and the rich media ads of marketers, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. www.krillion.com

Krillion™, Krillion Product Locator™, and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

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