SOURCE: Krillion Inc.

Krillion Inc.

February 24, 2009 06:00 ET

Krillion's Joel Toledano Chairs at eTail 2009, Provides 'Local Search' Angle

As Manufacturers and Retailers Strive to Offer Consumers All Possible Ways to 'Buy It Now,' Offering Them Accurate, Local In-Stock Information -- Wherever They Are Shopping -- Is Key

MOUNTAIN VIEW, CA--(Marketwire - February 24, 2009) - Joel Toledano, co-founder and CEO of Krillion™ (, is chairing a track and participating in a panel at this year's eTail 2009. Toledano believes attendees at eTail 2009 are looking for ways to make sure their customers' online experiences are smooth, efficient and expedient: "With fewer customers shopping, manufacturers and retailers must ensure those customers can find what they're looking for, and can buy it either online or offline -- locally -- today."

On Wednesday (Feb. 25) Toledano is hosting executives from Allurent,, Best Buy, Certona, Nike, Pluck, Range, Sears, Sony Electronics, Spencer's, and Sprint as they discuss "Community-Building, Customer Experience, and Social Media." Over the course of the afternoon, through individual presentations and in panel settings, these industry leaders will discuss the latest techniques in personalization, interactive merchandising, and ways to optimize the customer experience throughout a multi-channel sales cycle.

Additionally, Toledano is a panelist in an afternoon session titled: "Focusing on innovation to efficiently move customers through the online research or shopping process." Toledano and fellow panelists will answer questions that are foremost in e-tailing today:

--  What types of product information are necessary to help expedite and
    complete the sale?
--  What types of features and functionality get customers through the
    process easily and efficiently?
--  How are you differentiating your brand through different product and
    customer experiences?
--  How can you create rich shopping environments that truly augment the
--  What are the processes needed to get customers the information that
    they need to buy today vs. coming back later?

eTail 2009: February 23-26, at the JW Marriott Desert Ridge in Phoenix, Ariz.

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock right now. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The powerful combination of Krillion's patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pickup and other convenience services offered by multi-channel retailers. Krillion's local product index and search engine power manufacturer and publisher websites, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more information, visit

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