SOURCE: Oracle Corporation

Oracle Corporation

July 29, 2011 12:31 ET

Kroger Selects Oracle's Agile Product Lifecycle Management (PLM) for Process to Improve Customer Experience

Grocery Retailer Will Use Oracle to Help Speed Innovation and Better Serve Customers

REDWOOD SHORES, CA--(Marketwire - Jul 29, 2011) - Oracle (NASDAQ: ORCL)

News Facts

  • The Kroger Co. has selected Oracle's Agile Product Lifecycle Management (PLM) for Process to establish a platform for continually improving the customer experience.
  • Kroger is implementing the Oracle systems as part of a strategic initiative called the Customer 1st mission in which the company is transforming business operations to improve the customer experience and deliver the highest quality products and services.
  • Kroger will use Agile PLM for Process to integrate and streamline all aspects of product development, including managing specifications, suppliers, formulations, packaging and labeling, compliance, and quality.
  • Kroger selected the Oracle solution based on deep functionality for grocery operations, including the ability to support all of the different types of food and non-food products offered within their stores.
  • Kroger also required a solution provider that offered a complete end-to-end suite of integrated applications and that demonstrated the ability to continue to innovate and enhance grocery solutions.
  • Oracle's Agile PLM helps companies to shorten cycle times, increase sales and reduce risks associated with innovating new products.

Supporting Quotes

  • "After a comprehensive analysis, we selected Oracle as the solution to help Kroger continue to provide our customers with the highest quality corporate brand food and beverage products available in the market," said Payton Pruett, Vice President of Corporate Food Technology for Kroger. "At Kroger we are continuously searching for ways to better serve our customers and believe that Oracle's Agile PLM for Process will enable our organization to deliver even more on our Customer 1st mission."
  • "We look forward to leveraging Oracle's Agile PLM for Process solution as we further streamline operations, improve the customer experience, and lead the grocery market through innovation and a commitment to excellence," said Chris Hjelm, Chief Information Officer, Kroger.
  • "PLM has become a strategic solution for retailers and process manufacturers as they seek to accelerate product innovation and improve product quality, compliance and traceability," said John Kelley, Vice President of Product Management, Oracle. "We are extremely pleased that Kroger selected Oracle's Agile PLM for Process as the solution for their organization."

Supporting Resources

About Oracle Applications
Over 65,000 customers worldwide rely on Oracle's complete, open and integrated enterprise applications to achieve superior results. Oracle provides a secure path for customers to benefit from the latest technology advances that improve the customer software experience and drive better business performance. Oracle Applications Unlimited is Oracle's commitment to customer choice through continuous investment and innovation in current applications offerings. Oracle's next-generation Fusion Applications build upon that commitment, and are designed to work with and evolve Oracle's Applications Unlimited offerings. Oracle's lifetime support policy helps ensure customers will continue to have a choice in upgrade paths, based on their enterprise needs. For more information on the latest Oracle Applications releases go to:

About Oracle
Oracle (NASDAQ: ORCL) is the world's most complete, open and integrated business software and hardware systems company. For more information about Oracle, visit our Web site at

Oracle and Java are registered trademarks of Oracle Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Information

  • Contact Info

    Karen Hartquist
    Email Contact