April 23, 2013 12:56 ET

Krush Inc. Announces Partnership With Rob Dyrdek and Dyrdek Enterprises

The New Marketplace for Lifestyle-Driven Fashion, Gear and Tech: Krush Mobile App Launches Today With Free Download in Apple Store

NEWPORT, CA--(Marketwired - Apr 23, 2013) - Krush Inc. -- the new crowd-curated marketplace of lifestyle-driven fashion, gear and tech -- announces a partnership with Rob Dyrdek as it launches its Mobile App today, available as a free download in the Apple iTunes store.

Dyrdek's profile will be featured on Krush and will include a list of items he has liked and added to his feed. Individuals identified as Top Predictors will be invited to "Rob's Design Room," an invite only area of his profile. They will be able to preview sketches of new products and participate in the development of Dyrdek's portfolio of brands, including DC Dyrdek Collection, Alien Workshop, Habitat and IVI Vision.

"I'm excited to announce and launch my new partnership with," said Dyrdek. "The product-based social platform is a great way to have a direct insight into the mind of the consumer; you can see what people are liking, what trends are forming, etc. I'm definitely looking forward to getting some feedback from the top tastemakers in my Design Room for exclusive sneak peeks and first looks."

The Krush Mobile App, launching this week in the Apple iTunes store, lets users highlight their individual style by posting and curating their own collections of favorite items and sharing them with a global community of people whose active lifestyles include sports, music, fashion and technology. On Krush, users get exclusive access to SneakPeeks™ where they can review not-yet-released fashion, gear and tech from today's top brands. Users who influence brand designs and predict top items receive special rewards.

"Rob has a unique eye for the products that represent the Krush lifestyle. Not only can he spot great design, but his ability to set his vision in motion has played a key role in building some of today's most relevant brands," said Krush CEO Alexis Kopikis. "Rob fully commits to everything he does and Krush is equally committed to delivering the ultimate site to discover great things from influencers like him."

Krush is an innovative new site and iOS app where users curate collections of products and share them socially to highlight their individual style. In doing so, Krush creates a relevant feed of products ranked by users, whose active lifestyles involve sports, music, fashion and technology. Brands engage with consumers by offering a SneakPeek™ of upcoming product lines. Krush provides reports, which pinpoint consumer sentiment on each item. Krush's crowdsourcing technology enables users to debate and rank items to surface the top brands, products and trends. To learn more about Krush, visit or download the Krush Mobile App for free in the Apple iTunes store.

Rob Dyrdek is a professional skateboarder, entrepreneur and television star based in Los Angeles. Rob is known for his MTV television shows "Rob & Big," "Rob Dyrdek's Fantasy Factory," and "Ridiculousness." He also has an animated series "Wild Grinders," based off of his childhood skate crew, on Nicktoons. In 2010, Rob created the first professional street skateboarding property, Street League Skateboarding™ that is televised on ESPN. Rob has had more than 20 signature shoe styles on DC, a successful signature clothing line, and a children's footwear collection inspired by the Wild Grinders TV show. For more information, visit

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