SOURCE: J/Brice Design International

J/Brice Design International

May 12, 2016 14:59 ET

KSA's Fakieh Group Picks J/Brice Design for Movenpick Hotel Renovation on Jeddah Corniche

BOSTON, MA and JEDDAH, SAUDI ARABIA--(Marketwired - May 12, 2016) - Saudi Arabia's Fakieh Group has commissioned J/Brice Design International, Inc., to renovate the Mövenpick Resort Al Nawras on the Jeddah Corniche in Saudi Arabia. J/Brice Design will recast and rebrand the property as an international seven-star resort.

The Mövenpick Resort Al Nawras is superbly located on a private island of reclaimed land just off North Corniche Road. Overlooking the Red Sea, the property feels private and secluded, yet it is no farther than 15 minutes from the Tahlia shopping district, city center, and King Abdul Aziz International Airport.

The Fakieh Group ( is the 34th largest company in Saudi Arabia and is renowned in hospitality and leisure as well as agriculture, and education. The Mövenpick engagement is the latest of several contracts the Fakeih Group has awarded to J/Brice Design International. These include the Planetarium at the Al Shallal Theme Park, the design of the Miami-inspired art-deco Ocean Drive Restaurant at the state-of-the art Sea Wonders Aquarium and the soon to open uber-chic Spanish Tapas Bistro, all in Jeddah, KSA.

Jeffrey Ornstein, CEO and founder of J/Brice Design ( which just celebrated its 28th year in business, said, "The past decade has been marked with expansion of our firm's footprint in the Middle East. We recognize our relationship with the Fakeih Group as having been a key contributor to that expansion, and for cementing our position as the dominant design firm on the Arabian Peninsula."

The Al Wadaa restaurant takes up several interior and exterior levels and terraces of a unique Jeddah landmark building, whose architecture is based on a concentric circular theme inspired by the geometry of a conch shell. It is located on a reclaimed island extending into the Red Sea to accentuate the relationship of the dining experience to the sea. Al Wadaa, literally means the shell in Arabic.

Other notable J/Brice projects in Saudi Arabia include the first Vienna-based Kempinski Hotel in Al Khobar, KSA and a new luxury Dusit Hotel, also in Jeddah. These projects are in addition to hotels, villas and private residences for members of royal families and elites throughout the Arabian Peninsula. J/Brice Design International has been engaged in numerous projects in the Middle East for nearly 20 years, helping to establish and reinforce the MENA brand as an international, trendy destination for leisure, business and education.

With projects in excess of $5 billion to its credit, J/Brice Design is recognized globally among hotel and resort investors, owners, developers and design professionals for shaping the vision of 21st Century hospitality with innovative, fashion-forward, tech-savvy designs. The firm is well known for an approach to hospitality design based on a fashionfirst perspective that focuses keenly on the guest experience and relationship to the space rather than the architecture.

The Jeddah Corniche is the 30 km coastal resort area of the city of Jeddah. Located along the Red Sea, the Corniche features a coastal road, recreation areas, pavilions and large-scale civic sculptures -- as well as King Fahd's Fountain, the highest in the world. Also located on the Corniche is the Al-Rahmah Mosque, which is a popular attraction for visitors from around the world.

J/Brice Design International, Inc. ( was founded in 1989 and, over the past 25 years, has become a global design firm, having directed hotel and resort projects in excess of $5 Billion USD. The firm's most recent signature engagements worldwide include the fabled HMS Queen Mary, TheHelmsley Hotel, The Royal Tulip in Alexandria, Egypt, and the Jeddah Dusit, scheduled to open later in 2016.

J/Brice has been identified as one of the Top Ten Fastest Growing Design Firms nationwide by Interior Design Magazine in both 2000 and 2008. Its award winning staff has over 220 hotel and restaurant projects to its credit. J/Brice Design has also been recognized for its work with distinctions such as Top Interior Design Firm of The Year, awarded by NEWH, the hospitality fields largest professional organization, Best Upscale Hotel Design of the Year (The Westminster),Hotelof The Year (Wyndham) Intercontinental Hotel Group Renovation of the Year (The Holiday Inn Mart Plaza Chicago) Best Luxury Suite (Hilton Boston Back Bay), Most Ambient Hotel Lobby (Westin Nova Scotian) and Best Guestroom (The Muse).

J/Brice Design International, Inc. is a globally preferred design group for all products for the Hilton Hotel Corp., Marriott International, Starwood Hotels, Intercontinental Hotel Group, and Hyatt Hotels. International credentials include work for TAJ Hotels, Kempinski, Royal Tulip, and boutique properties in Dubai, United Arab Emirates (UAE), Qatar, and The Kingdom of Saudi Arabia.

Jeffrey Ornstein has been a contributing editor to Hotel Executive Magazine, and featured in Boutique Design, Hospitality Design, Lodging and Hospitality, Gulf Interiors, Hotel Business, The Commercial Observer, Young Hotelier, The Improper Bostonian, The Boston Sunday Globe, and Scene Magazine, which named him one of Boston's 12 Most Influential People in 2005. In 2009 he was called upon by his colleagues to be a judge for the annual Hotel World Platinum Circle Awards in Las Vegas, and in 2011, he was a judge for Boutique Design Global Hotel Design Awards.

J/Brice Design Studios and Offices are located in Boston, MA and Dammam, the Kingdom of Saudi Arabia.

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