SOURCE: Lyric Jeans, Inc.

April 03, 2007 07:07 ET

KT Tunstall Teams With Lyric Culture for Marvin Gaye Inspired Earth Day Tee

LOS ANGELES, CA -- (MARKET WIRE) -- April 3, 2007 --Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture, its music inspired brand of denim, t-shirts and accessories, and Grammy nominated singer KT Tunstall have partnered on a special "Mercy, Mercy Me" t-shirt and belt to observe 2007's Earth Day. Emblazoned with the timeless lyrics of Marvin Gaye's 1971 #1 hit, Lyric Culture's unique Earth Day t-shirt and belt simultaneously celebrate the prophetic genius of Gaye's lyrics while fashionably reminding us that we need to wake up and make a change now. The song was Gaye's most poignant masterpiece about the crumbling state of the environment, touching on global warming, over population, pollution, and surprisingly now it rings true more than ever. What better way to bring a dire situation to light than to write a song about it?

A portion of the proceeds of the sale of these t-shirts and belts will be donated to the Natural Resources Defense Council (NRDC) and the ASCAP Foundation.

The t-shirts will be presented at the ASCAP Pop Music Awards on April 18, 2007 to performers and winners in honor of Melissa Etheridge receiving the ASCAP Founders Award for her pioneering contributions to music and to acknowledge her dedication to environmental causes.

The ASCAP Foundation is a charitable organization dedicated to nurturing the music talent of tomorrow, preserving the legacy of the past and sustaining the creative incentive for today's creators through a variety of educational, professional, and humanitarian programs and activities which serve the entire music community.

Founded in 1970, NRDC is one of the strongest and most effective environmental advocacy organizations in America today. With more than 1.2 million members and e-activists, NRDC is a national nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting the Earth: its people, its plants and animals, and the natural systems on which all life depends.

Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture fuses high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

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