SOURCE: Lyric Jeans, Inc.

April 03, 2007 07:07 ET

KT Tunstall Teams With Lyric Culture for Marvin Gaye Inspired Earth Day Tee

LOS ANGELES, CA -- (MARKET WIRE) -- April 3, 2007 --Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture, its music inspired brand of denim, t-shirts and accessories, and Grammy nominated singer KT Tunstall have partnered on a special "Mercy, Mercy Me" t-shirt and belt to observe 2007's Earth Day. Emblazoned with the timeless lyrics of Marvin Gaye's 1971 #1 hit, Lyric Culture's unique Earth Day t-shirt and belt simultaneously celebrate the prophetic genius of Gaye's lyrics while fashionably reminding us that we need to wake up and make a change now. The song was Gaye's most poignant masterpiece about the crumbling state of the environment, touching on global warming, over population, pollution, and surprisingly now it rings true more than ever. What better way to bring a dire situation to light than to write a song about it?

A portion of the proceeds of the sale of these t-shirts and belts will be donated to the Natural Resources Defense Council (NRDC) and the ASCAP Foundation.

The t-shirts will be presented at the ASCAP Pop Music Awards on April 18, 2007 to performers and winners in honor of Melissa Etheridge receiving the ASCAP Founders Award for her pioneering contributions to music and to acknowledge her dedication to environmental causes.

The ASCAP Foundation is a charitable organization dedicated to nurturing the music talent of tomorrow, preserving the legacy of the past and sustaining the creative incentive for today's creators through a variety of educational, professional, and humanitarian programs and activities which serve the entire music community.

Founded in 1970, NRDC is one of the strongest and most effective environmental advocacy organizations in America today. With more than 1.2 million members and e-activists, NRDC is a national nonprofit organization of scientists, lawyers and environmental specialists dedicated to protecting the Earth: its people, its plants and animals, and the natural systems on which all life depends.

Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. Lyric Culture fuses high fashion and music in a groundbreaking way, allowing the wearer to express themselves through the words of a classic song -- a modern twist to wearing your heart on your sleeve (and pant leg)!

Please visit www.lyricculture.com www.ascap.org and www.nrdc.org for more information.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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